Leveraging Digital Marketing for the 21st Century Enterprise

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Digital Marketing Authors: Pat Romanski, Kevin Benedict, Emily Jackson, Ankit Panchal, Mehdi Daoudi

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Blog Feed Post

What is UX and How Does It Drive Results for B2Bs?

UX or user experience is a hot topic in digital marketing right now. In case you haven’t noticed, B2C companies are racing to tell a story instead of cramming facts and figures.

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More Stories By Eric Dudley

CEO of Overground, a B2B demand generation and sales enablement agency focused on driving results and uncovering opportunities across the entire customer journey.