Leveraging Digital Marketing for the 21st Century Enterprise

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Digital Marketing Authors: Yeshim Deniz, Pat Romanski, Will Davis, Kevin Benedict, Emily Jackson

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A Crash Course in Account-Based Marketing Website Metrics

Account-based marketing isn’t a new concept, but it’s being implemented in new ways – especially in the context of digital marketing. Measurement of these tactics can seem more complicated than other forms of marketing because you’re dealing with clusters of... Read More

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More Stories By Lisa Vitale

Lisa Vitale brings more than 20 years experience creating the strategy behind marketing campaigns which target key accounts and decision makers. Her experience also includes developing strategic plans to advance corporate missions and to promote sustainable revenue, profitability and growth.

Ms. Vitale holds a Bachelor of Science degree in Business Administration from the University of Maine.

She is the founder of the Sudbury Day Festival, a town-wide event celebrating the cultural diversity of Sudbury. She currently sits on the Jean Lind Sudbury Teen Center Advisory board and is a member of EO Boston (Entrepreneurs Organization).