Leveraging Digital Marketing for the 21st Century Enterprise

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Digital Marketing Authors: Pat Romanski, Kevin Benedict, Emily Jackson, Ankit Panchal, Mehdi Daoudi

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Analytics investments need a little analysis

Analytics investments need a little analysis Raise your hand if you haven’t felt any pressure regarding marketing analytics. With so much money being invested in digital marketing tools and techniques, there’s growing pressure from the top to justify those investments with hard data that you’re getting some bang for the buck. One survey indicates 80% […]

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More Stories By Lisa Vitale

Lisa Vitale brings more than 20 years experience creating the strategy behind marketing campaigns which target key accounts and decision makers. Her experience also includes developing strategic plans to advance corporate missions and to promote sustainable revenue, profitability and growth.

Ms. Vitale holds a Bachelor of Science degree in Business Administration from the University of Maine.

She is the founder of the Sudbury Day Festival, a town-wide event celebrating the cultural diversity of Sudbury. She currently sits on the Jean Lind Sudbury Teen Center Advisory board and is a member of EO Boston (Entrepreneurs Organization).