Leveraging Digital Marketing for the 21st Century Enterprise

Digital Marketing

Subscribe to Digital Marketing: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Digital Marketing: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Digital Marketing Authors: Pat Romanski, Kevin Benedict, Emily Jackson, Ankit Panchal, Mehdi Daoudi

Related Topics: Cloud Computing, Twitter on Ulitzer, SaaS Journal, SEO Journal, Facebook on Ulitzer, Marketing and Sales, Telecom Innovation, The Social Media Guide, Digital Marketing

Blog Feed Post

Morpheus Media excels in service for luxury brands with Searchmetrics

Optimizes campaigns and reporting through powerful search analytics software

New York, August 1st, 2013 - Interactive digital marketing agency Morpheus Media, a CREATETHE GROUP company, has signed up as a partner to use Searchmetrics' online search and social analytics software to help strategic planning, campaign optimization and service improvement. The digital marketing agency, which offers solutions in the areas of SEO, paid search, analytics, social media, display, and affiliate marketing, will be leveraging Searchmetrics to support its 25 SEO clients with 14 staff currently using the software to plan, optimize and report on campaigns.

Founded in March 2001, Morpheus Media, is a leading full-service digital marketing and strategy agency for brands reaching high-end customers with relationships spanning across LVMH, Richemont SA, A&E Networks and The New York Times among many other leading brands. Its mission is to provide clients with marketing strategies and programs tailored to fit their needs, accountable to their goals and maintaining consistent brand guardianship.

"We selected Searchmetrics as it provided the perfect fit for our needs - now and in the future to give greater insight, more accurate information and detailed reporting capabilities to our clients," said Shenan Reed, Chief Media Officer of Morpheus Media.

"Using Searchmetrics Suite™ gives us access to huge amounts of data that we can use to optimize our SEO, SEM and social programs, combined with features that make it simple to use across our business. What really impressed us was the company's partnership approach - Searchmetrics was happy to take on board our feedback and adapt the tool to meet our needs."

Morpheus Media views itself as unique with two distinct areas of differentiation. Firstly, the company builds teams surrounding brands, not disciplines. This allows for a team of dedicated multi-disciplinary experts to come together every day around a common client. Secondly, the digital marketing agency undertakes a deep brand immersion to understand goals, company history and vision.

Designed for both agencies and enterprise customers and built on an extensive knowledge of Search Engine Optimization (SEO), the Searchmetrics Suite™ is a comprehensive search analytics software that automates many aspects of SEO analysis, monitoring, optimizing and reporting. It provides search performance data and analysis relating to multiple domains to support campaign measurement and planning.

"Morpheus Media is 100% focused on delivering measurable success for its expanding customer base of clients such as Backstage, Newsday, The History Channel, New York & Company, AllSaints and South Coast Plaza," said Thilo Heller, VP Sales at Searchmetrics. "Excellent service is central to Morpheus Media's activities, and our partnership will help them optimize their campaigns from strategy to reporting. As a near-neighbor in New York we're delighted to be working with them, providing local support for them and their clients."

More than 150 companies in 16 countries are already part of Searchmetrics' global partner network, including many leading SEO and digital marketing agencies which use Searchmetrics Suite™ software and its search and social data to manage and maximize campaigns for clients.

-ends-

About Searchmetrics
Searchmetrics is the pioneer and world's leading provider of search and social analysis software for companies and online agencies. Searchmetrics has a unique server infrastructure and software solution - its Searchmetrics Suite™ - which its clients and partners continually use to aggregate and analyze very large volumes of data on the rankings of websites, keywords in searches and competitor groups. Searchmetrics Suite™ gives users unique insight into the visibility of websites on search engines in 124 different countries and on the largest social media portals. This information plays a decisive role, especially in inbound marketing, where having excellent visibility on search engines is essential for companies to reach potential customers on the Internet.

In addition to the Suite, with its Essentials product Searchmetrics offers a tool set for a quick start in search engine and social network optimization and real-time analysis in Germany, Austria and Switzerland, as well as high-end SEO consulting services. The company has branches in Berlin, London, Paris and New York and operates its SaaS solution through a network of partners and its online shop. The fast-growing company, based in Berlin and currently employing more than 100 staff, is part-owned by the renowned venture capitalist companies Neuhaus Partners and Iris Capital. Many renowned clients, such as T-Online, eBay, Siemens, TUI and Kaspersky rely on Searchmetrics to ensure that they have excellent search engine rankings.

Media Contact
Uday Radia
CloudNine PR Agency
+44(0)7940 584161
[email protected]

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.