Leveraging Digital Marketing for the 21st Century Enterprise

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Digital Marketing Authors: Yeshim Deniz, Pat Romanski, Will Davis, Kevin Benedict, Emily Jackson

Related Topics: iPad on Ulitzer, iPad For Business, Digital Marketing

Digital Marketing : Blog Feed Post

Taking Advantage of Digital Marketing Trends 2012 and Beyond

Just When You Hoped Things Might Slow Down, They Speed Up

The smart folks at CMO.com understand the need to make these rapidly changing trends understandable and actionable.

What words come to mind when thinking about the digital marketing landscape? Complicated? A deep morass? Or a land of opportunity?

No doubt, digital marketing has experienced a huge uptick in the number of channels and devices at its disposal, further underscoring the need for marketers to determine the best allocation of their budgets. Shifting priorities and increased competition have not made life any easier.

As I see it the biggest shift is to mobile devices, particulary the iPad.  The iPad is quickly becoming both pervasive and practical for daily business use. That means that content marketers have to change the way they deliver content to our customers. Content must be mobile friendly–and increasingly interactive and actionable.

 

Here’s the entire Digital Marketing Trends Infographic:

You can read more great stuff and download the full size Infograhic at: CMO.com

Read the original blog entry...

More Stories By Newt Barrett

Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers. Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive. As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business. In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology. He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions. He is effective in high level sales and marketing conversations with senior executives in client organizations of all sizes. He delivers successful consulting engagements to improve products, people, and processes.