Leveraging Digital Marketing for the 21st Century Enterprise

Digital Marketing

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Latest Blogs from Digital Marketing
Partnership with Apptus integrates personalisation, intelligent search and recommendations to enhance the online shopping experience offered by e-commerce enterprisesLondon, UK 11th September 2012: EPiServer, an innovator in multichannel digital marketing and e-commerce software, today...
Evaluation based on completeness of vision and ability to executeLondon, UK - September 10, 2012 - EPiServer, an innovator in multichannel digital marketing and e-commerce software, today announced it has been positioned by Gartner, Inc. in the Visionaries quadrant of the Magic Quadran...
Revenues Increase 300 Percent Year over Year; 3200 Plus Global Brands Now Leverage BrightEdge's S3 PlatformLondon, UK Sept 10, 2012 - BrightEdge, the global leader in enterprise SEO, today announced unmatched growth and business performance for the twelve months ending Q2 2012. BrightE...
Webtrends Optimize and Segments chosen by Lastminute.com to enhance customer experience by understanding key preferences and online behaviours London, UK; 6 September 2012 - Webtrends, the global leader in unified mobile, social and web analytics and engagement, today announced that th...
I've been a bit of a journey to explore B2B marketing buzzwords. Today's focus - at the suggestion of Eric Wittlake — is the buzzword: Relationship. Relationship is formally defined as a connection between people — emotional or otherwise. A relationship can be thought of as a dependenc...
Los Angeles, CA, August 24, 2012 --(PR.com)-- Any marketer that has tried mobile marketing understands the challenges. Accidental clicks, small screens, slow connection speeds, lack of attention from users, and navigation difficulty is nothing new for those that have tried mobile mark...
New York, NY, August 16, 2012 --(PR.com)-- PR.com, a leading online press release distribution newswire and provider of other marketing services, announces the addition of WDM Group to its growing list of syndication partners. PR.com provides its real time, relevant news release conte...
The job of optimizing words on a website page with the purpose of increasing search engine ranking is referred to as Search Engine Optimization (SEO) whereas marketing your website so it is more discoverable by the people searching for what … Continue reading →
Putting Digital First  A Brilliant Guest Post by Jason Thibeault on 
People are accustomed to buying goods online. If a company sells products to individuals, we call it B2C for Business To Consumers. If a business sells to other businesses – it’s B2B. Having an online store allows to sell around the clock regardless of the consumer’s location (at least...
Orlando, FL, July 21, 2012 --(PR.com)-- The Orlando Marketing Agency Micrositez today announced that it has developed cutting edge new strategies to combat the dramatic changes brought about by Google’s most recent algorithm update playfully named “Penguin.” Microsit...
Orlando, FL, July 14, 2012 --(PR.com)-- As an acknowledged leader in the digital marketing space Micrositez Global know their p’s from their q’s, so it is refreshing to hear from them today that they intend to offer non-profit organizations and charities a full 20% of thei...
…partnership enhances content management, analytics and social media integration capabilities of joint implementations…London, United Kingdom, 13 July 2012: Sceneric, a leading web & e-commerce consultancy, today announced a global partnership with Adobe, bolstering its...
Orlando, FL, July 07, 2012 --(PR.com)-- It was announced today that the Orlando SEO Agency Micrositez Global has made some key changes to its executive management team. Founder and CEO Scot Crone has been quoted as saying, “These changes to the company’s executive manageme...
Since the beginning of marketing time, the ultimate objective was always a transaction. You give me a A, I’ll give you B. Transactions have become even more important throughout the emergence of digital marketing. You can track customers through the purchase funnel, explore why they di...
Most social media advertising is poorly suited to the medium. According to Vindico, nearly all (98%) online video ads were re-purposed from a broadcast original.  The lack of originality is one reason ads and sponsored stories on Facebook realize comparatively low average click through...
London, 18 April 2012: Less than a quarter of web users will happily opt in to cookies following the introduction of the EU ePrivacy Directive next month, according to a new survey by Econsultancy.A survey of 1,097 web users found that 17% of people would definitely not accept cookies ...
London, 14 March 2012 - 82% of digital marketers think the EU cookie law is 'bad' for the web according a recent poll undertaken by Econsultancy, publisher of digital marketing and e-commerce best practice and insight.Econsultancy asked more than 700 marketers for their opinions on the...
Just When You Hoped Things Might Slow Down, They Speed Up The smart folks at CMO.com understand the need to make these rapidly changing trends understandable and actionable. What words come to mind when thinking about the digital marketing landscape? Complicated? A deep morass? Or a la...
(EMAILWIRE.COM, January 10, 2012 ) Austin, TX -- Mobile phone marketing is going exponential, according to the premium marketing portal Digital Marketer (http://www.DigitalMarketer.com). This is great news and every serious marketer now must look at including a mobile marketing strate...
Dubai, 19 May 2011 - Econsultancy, the world's leading source of independent advice and insight on best practice digital marketing and ecommerce, will be back in Dubai 12th - 16th June 2011 with its online marketing training courses covering the essentials of digital marketing.The four...
  Perhaps no other industry is more dependent on word-of-mouth marketing than the medical and healthcare industries. Whether you are an EMR company targeting large healthcare facilities, a small clinic working with parents or a research lab looking to connect with those that can use yo...
Internet World is a behemoth of a conference about digital marketing and online business. It takes over London’s Earl’s Court for three whole days, from Tuesday 10 May to Thursday 12 May, and we’ll be there for all three days. Keynotes this year include Go...
I had the distinct pleasure of speaking with Sean Dwyer, CEO of LoopFuse yesterday. Matt Quinlan, VP of Field Operations joined us to give me a preview of FreeView - a fully-functional marketing automation platform designed to meet the needs of SMB marketers. [Hint: FREE is the key wor...
Mobile marketing has four distinct components that include Mobile Websites, Mobile Applications, SMS/MMS Texting, and Mobile Advertising. As a business marketing tool it is helpful in reaching the local consumers through mobile searches.