Leveraging Digital Marketing for the 21st Century Enterprise

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Latest Blogs from Digital Marketing
Welcome to SMAC News Weekly, featuring the latest news and numbers relating to SMAC (social, mobile, analytics and cloud) that I come across each week. Also read Enterprise Mobility Asia News Weekly Also read Field Mobility News Weekly Also read Kevin Benedict’s What’s New in HTML5 ...
Monday 18 February, 2013 PerDM achieve growth through their strategic market position. The firm are leading the way in the outsourced field marketing industry where they have added value and improved customer loyalty for their growing portfolio of clients. PerDM promise clie...
Sorry Brad Pitt (Moneyball), but Halle Barry is about to trump you with The Call, in theaters on March 15. The film’s executive producer is Philip M. Cohen, CEO of the Care Media dynamic signage network in medical waiting rooms by day. I suspect that Phil was considering the marketing ...
Part one of a multi-part blog series in which Pegasystems CMO Grant Johnson sits down with other CMOs and Industry experts to talk about burning issues that are top of mind for B2B and B2C marketers. The CMO role is rapidly transforming, in large part due to the rapid pace that social,...
Holiday company improves customer journey with more relevant information and additional servicesREADING, UK, 31th January, 2013 - Stibo Systems has been selected by Dutch holiday company Landal GreenParks to manage the quality of its product data, from its resort facilities to its acco...
Websites are key online destinations for market leading forklift truck brands Hyster and Yale. Edinburgh, 30th January 2013 - Realise Digital launched two new websites for NACCO Materials Handling Group (NMHG). This is the culmination of an in-depth project that has consolidated multip...
Searchmetrics SEO software helps tech startups target scientific researchers London, 24th January 2013 Digital Science, a technology company which serves the needs of scientific research, is using the Searchmetrics SuiteTM search and social analytics software to drive search engine vis...
Why consolidation isn't a cure for the big picture challenges organizations face with sales and marketing technology. As evidenced by Gartner’s recent projection that CMOs will overtake CIOs in terms of IT spending by 2017, marketing technology has become big business, attracting the a...
Expanding agency benefits from fast, accurate SEO data to support current campaigns and win new business London, 10 January 2013 - Fast growing digital marketing agency LimeTree has signed up to Searchmetrics' online search and social analytics software to support its Search Engine Opt...
How do you integrate your dynamic community with your static website to improve your overall business? It is easier than you think but requires some thought and planning. Four months ago we started our journey to integrate our community into our existing website. It was something we ha...
Celerity to offer ClickSquared's Cross-Channel Marketing Hub ClickSquared brings SaaS cross-channel campaign management to mid-enterprise Combined offering provides immediate measurable business valueBOSTON, Mass, LONDON and MIDDLESBROUGH, UK, 7 January, 2013 - ClickSquared, a global p...
The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am ...
Ann Arbor, MI, December 29, 2012 --(PR.com)-- Specialists in real-time, in-situ, thin-film process monitoring tools, k-Space Associates has hired Michigan social media agency Ingenex Digital Marketing to plan and implement a social media marketing and search engine optimization campai...
This week I was at DellWorld moderating a panel featuring two Dell social media managers: Richa Verma, who is the Director of Social Media for Applications and BPO Services Richi Dave, who is the Executive Director for Business Digital Marketing. … Continue reading →
The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am ...
Over half of UK shoppers remain loyal to their favourite websites despite lower costs elsewhereLondon UK, 11 December 2012: The majority (57%) of online shoppers in the UK prefer to shop from a handful of their favourite websites rather than shopping around for the best price, accordin...
For marketers, measurement is no longer an option, but a requirement.  The C-Suite (which many marketers have now proudly joined) is looking for more than warm fuzzies, and is instead looking for reporting, results, and ROI. A number of developments over the past couple of years—not su...
For marketers, measurement is no longer an option, but a requirement.  The C-Suite (which many marketers have now proudly joined) is looking for more than warm fuzzies, and is instead looking for reporting, results, and ROI. A number of developments over the past couple of years—not su...
When people talk about social media marketing, then I say we’re talking about communications. When you think about it, when you are born the very first thing you do is communicate. You cry, and then you start to breath. You are crying to communicate.
Findings by Leading Analyst Firm Reveal That 60% of Businesses Surveyed Increased Their Revenue From Digital Goods or Services in the Last Twelve Months Boston, November 20, 2012 - hybris, the top-rated provider of omni-channel commerce software, announced today the findings of a commi...
Forrester's senior analyst Robert Brosnan lends expert insights on what every digital marketer needs to know about Customer Intelligence. LONDON, 20 November, 2012 - Emailvision, the leader in customer intelligence and relationship marketing, and guest speaker, Senior Analyst Robert Br...
Digital marketing software and services business recognised as European leader in its fieldLondon, UK, 13 November 2012 - dotDigital Group plc, the leading provider of intuitive software as a service and managed services to digital marketing professionals, has been announced one of the...
Click Here to Read More... I am a SMAC (social, mobile, analytics and cloud) analyst.  I research this subject daily and share the best excerpts and interesting numbers that I come across each week. Each of us is impacted by SMAC.  We all use mobi...
Digital marketing software and services business placed 38th with 612% growthLondon, UK, 12 November 2012 - dotDigital Group plc, the leading provider of intuitive software as a service and managed services to digital marketing professionals, has been announced as a 2012 Deloitte Techn...
Columbus, OH, November 06, 2012 --(PR.com)-- Adept Marketing was recognized last night as one of the state’s top digital and interactive talents at the 2012 Ohio Interactive Awards. Adept received an award for its work with Pet Palace Resorts. The awards were presented during a...
EPiServer 7 CMS allows marketers to achieve maximum impact by managing content seamlessly across screens and channels. London, October 31, 2012: EPiServer, an innovator in multichannel digital marketing and e-commerce software, announced today the availability of EPiServer 7 CMS, the ...
Simone Barratt joins as non-executive Director after serving as President of e-DialogLondon, UK, 22 October 2012 - dotDigital Group Plc, the leading provider of intuitive software as a service and managed services to digital marketing professionals, announces the appointment of non-exe...
The most recent edition of the Revolution Newsletter is out. The news section is below, and you can read the full September/October edition (with highlights from this blog and community events) online. You can subscribe to the Revolution Newsletter to get it monthly via email. New R Co...
“He that can have patience can have what he will.” Originally spoken by Benjamin Franklin, this quote is more meaningful than ever. We work in a world where speed and volume often overshadow quality and attention to detail. Patience is a requirement for the latter, but not ...
Newport Beach, CA, September 29, 2012 --(PR.com)-- GemFind - http://www.gemfind.net - announced today the opening of a new office in Orlando, Florida office with 9 employees focused on consolidating delivering of its website development and online marketing services. "The new of...
Welcome to Enterprise Mobility Asia News Weekly, an online newsletter that consists of the most interesting news and articles related to enterprise mobility in Asia.  Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016. Also read Fiel...
You Don’t hear much about web 2.0 which was all the rage a few years ago. The concept of having a dynamic content management system for frequent updating to keep the content of a website dynamic and fresh is no longer sufficient. Technology moves fast and you can’t get any faster than ...
Emailvision extends its leadership in customer intelligence with behavioural targeting London - 13 September, 2012 - Emailvision Holdings Ltd., the leader in marketing automation and customer intelligence, today announced it has acquired PredictiveIntent Ltd., a pioneer in behavioural ...
Partnership with Apptus integrates personalisation, intelligent search and recommendations to enhance the online shopping experience offered by e-commerce enterprisesLondon, UK 11th September 2012: EPiServer, an innovator in multichannel digital marketing and e-commerce software, today...
Evaluation based on completeness of vision and ability to executeLondon, UK - September 10, 2012 - EPiServer, an innovator in multichannel digital marketing and e-commerce software, today announced it has been positioned by Gartner, Inc. in the Visionaries quadrant of the Magic Quadran...
Revenues Increase 300 Percent Year over Year; 3200 Plus Global Brands Now Leverage BrightEdge's S3 PlatformLondon, UK Sept 10, 2012 - BrightEdge, the global leader in enterprise SEO, today announced unmatched growth and business performance for the twelve months ending Q2 2012. BrightE...
Webtrends Optimize and Segments chosen by Lastminute.com to enhance customer experience by understanding key preferences and online behaviours London, UK; 6 September 2012 - Webtrends, the global leader in unified mobile, social and web analytics and engagement, today announced that th...
I've been a bit of a journey to explore B2B marketing buzzwords. Today's focus - at the suggestion of Eric Wittlake — is the buzzword: Relationship. Relationship is formally defined as a connection between people — emotional or otherwise. A relationship can be thought of as a dependenc...
Los Angeles, CA, August 24, 2012 --(PR.com)-- Any marketer that has tried mobile marketing understands the challenges. Accidental clicks, small screens, slow connection speeds, lack of attention from users, and navigation difficulty is nothing new for those that have tried mobile mark...
New York, NY, August 16, 2012 --(PR.com)-- PR.com, a leading online press release distribution newswire and provider of other marketing services, announces the addition of WDM Group to its growing list of syndication partners. PR.com provides its real time, relevant news release conte...