Leveraging Digital Marketing for the 21st Century Enterprise

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Latest Blogs from Digital Marketing
Welcome to the Holiday Editions of~ Mobile Commerce News Weekly ~~ Mobile Health News Weekly ~~ Mobility News Weekly ~Welcome to this special Holiday edition of the most interesting news and articles related to mobile commerce, mobile health and enterprise mobility.  I have aggreg...
Welcome to the Holiday Editions of~ Mobile Commerce News Weekly ~~ Mobile Health News Weekly ~~ Mobility News Weekly ~Welcome to this special Holiday edition of the most interesting news and articles related to mobile commerce, mobile health and enterprise mobility.  I have aggreg...
Welcome to the Christmas Editions of~ Mobile Commerce News Weekly ~~ Mobile Health News Weekly ~~ Mobility News Weekly ~Welcome to this special Christmas edition of the most interesting news and articles related to mobile commerce, mobile health and enterprise mobility.  I have ag...
Welcome to the Christmas Editions of~ Connected Globe News Weekly ~~ Field Mobility News Weekly ~~ Mobile Cyber Security News Weekly ~Welcome to this special Christmas edition of the most interesting news and articles related to connected devices, field mobility and mobile cyber securi...
The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am sp...
It was an honor to be able to present to many executives in NYC a few weeks ago and thought I would take the next few posts to share some of the slides and talking points. So, what is collaboration marketing? In it’s most basic form I see it as the intersection of connecting the [̷...
Issues related marketing are top-minded for small company’s owners. Researchers like Yodle state that 42% of small business owners said they are worried about finding new customers; it's actually their #1 concern. 33% said they are also worries about keeping their current customers, an...
James Culliton first described the role of the marketing manager in 1948 as a "mixer of ingredients." This idea later became popular in an article by Niel Borden called “The Concept of the Marketing Mix.” Essentially, marketing leaders find their niche recipe by utilizing ing...
Most people recognize Caterpillar as a household name, but what they may not know is that Caterpillar’s marketing team has displayed innovative thought leadership when it comes to B2B digital marketing, specifically social media. Their story is a shining example of how to utilize socia...
Social media and social networking have become integral to B2B digital marketing and lead generation. If your business wants to utilize these dynamic marketing channels in your online marketing blueprint but are uncertain where or how to begin, learning how to design a social media mar...
Today is a big day for us, and we wanted to take a moment to share our exciting news with you. Back in 1997 we formed a start-up company called WebsiteBiz, and we’re proud of how we’ve grown into one of the top digital agencies in Charlotte, North Carolina. Now, after almost two decade...
I have the opportunity to work with quite a few digital marketing/creative design agencies over the years, some good and others not so much. Agencies are good with coming up with creative ideas, provide design concepts and proving an extension of your team but there some things they ju...
Any project starts with leadership to help get the support you need from executive sponsors to improve your teams chances at success. This may be the most important aspect of any rolling out any marketing engagement program for three reasons: Obtaining funding, removing obstacles, and ...
Fresh from the deeply technical O’Reilly Velocity conference, I decided to tackle digital transformation from the opposite end of the spectrum at last week’s Innovation Enterprise’s […]
  Please welcome Rogier Ducloo, Vice President of Marketing at Integra. He's guest blogging for DocuSign to talk about the leading tech trends every enterprise should consider.    What Comfort Zone?   As a competitive cyclist, who’s prone to thinking things like “It’s just a bit of li...
  Please welcome Rogier Ducloo, Vice President of Marketing at Integra. He's guest blogging for DocuSign to talk about the leading tech trends every enterprise should consider.    What Comfort Zone?   As a competitive cyclist, who’s prone to thinking things like “It’s just a bit of li...
Celebrating its 20th Anniversary, EPiServer continues to build momentum with digital leaders in the UK London UK, 27 August 2014: EPiServer, a global software provider of innovative ecommerce and digital marketing solutions, today released a series of figures showcasing the organisatio...
Friday 15 August, 2014 It may be time for businesses to review their online customer service after a recent report claimed most businesses don’t understand how it works.  Pareto Global Associates review the report’s findings and look at how  direct marketing could h...
Growth has been supported by investment in new sales, marketing and support staffSan Mateo - August 13, 2014 - Searchmetrics, the leading global enterprise search experience optimization platform, today announced that global orders for its software increased by more than 200% Year over...
Monday 11 August, 2014 YB & ASSOC is the UK's First  Digital Assets Management Consultancy – We offer Digital Assets Management Consultancies, Audits as well as traditional  Digital Marketing Services in all disciplines on an on-going or one-off basis – We`re based ...
eBay's head of SEO and content development joins Searchmetrics to help enterprise and agency clients use its software to better understand, plan and maximize the value of searchSAN MATEO, CA - July 31, 2014 - Searchmetrics, the leading global enterprise search experience optimization p...
European fine wine trader migrates to hybris' commerce platform to support market expansion and provide a superior online buying experienceLondon - 29 July 2014: Sceneric, a leading web and e-commerce consultancy, today announced it has launched a new commerce platform for FINE+RARE, o...
Advertisers now able to drive performance advertising campaigns in new territories with Criteo's expanded operationsNew York - 24 July, 2014 - Criteo (NASDAQ: CRTO), the performance advertising technology company, today announced that it has enhanced its operational capabilities enabli...
Monday 21 July, 2014 Recent reports have suggested digital marketing is set to dominate the marketing industry in the next five years. Whilst this may act as a concern for some,  Privilege Promotions look at why the announcement could be beneficial to direct marketing. A...
Saturday 19 July, 2014 Over the last 12 months, there has been a 137% global increase in brands that advertise across multiple marketing channels.  AnRo , a New Jersey based sales and marketing agency provides insight into why this is effective for brands. With so many ma...
Paid search also grows steadily and delivers an all-time high click-through rate as advertisers become more efficient at running their campaignsLondon (July 17, 2014) - Quarterly spend on Facebook advertising increased 51% year-on-year (YOY) in Q2 2014 according to the latest data from...
Monday 14 July, 2014 Vertical Leap is delighted to announce the release of an exciting new white paper, titled ‘ The new SEO is…SEO ’. Made available last week (July 11), the paper aims to unravel the tangled misconceptions held by many that search engine optimisat...
Last night, Centaur Media's Festival of Marketing and Celebrity Intelligence both scooped coveted awards at the highly regarded PPA Awards 2014. The Festival of Marketing, created by Econsultancy, Marketing Week, Creative Review and Design Week, was announced as Event of the Year, mark...
KLM achieves 72% click through rates for email campaign with WebtrendsLONDON, UK 8th JULY 2014 - Webtrends, the global leader in digital marketing solutions, today announced that leading travel company, KLM, has implemented its Analytics, Optimize and Streams solutions, resulting in a ...
Thursday 3 July, 2014 Following a recent study highlighting how marketers suffer from ‘digital dysfunction’,  Strategic Five Marketing promotes the efficiency and effectiveness of outsourcing to a marketing agency. Strategic Five Strategic, a sales and marketing firm ope...
8 Tips for Going Paperless In Your Small Business Ray Coleman is a small business owner who writes about money management, green living, and sustainability.   One of the great benefits of the modern age is the ability of small businesses to conduct a majority of their operations in the...
8 Tips for Going Paperless In Your Small Business Ray Coleman is a small business owner who writes about money management, green living, and sustainability.   One of the great benefits of the modern age is the ability of small businesses to conduct a majority of their operations in the...
Monday 23 June, 2014 Fifty of Britain's most exciting and innovative entrepreneurs will arrive in Manchester in September for a business boot camp organised by one of the UK's longest running entrepreneurial competitions. Founded in 2008 by UK Business Forums , The Pitch ...
Monday 23 June, 2014 Recent research conducted by Pew Research Centre’s Internet Project reveals that 86% of internet users have tried to minimize the visibility of their digital footprints.  Privilege Promotions  warn that data complied via digital marketing may not ...
Thursday 19 June, 2014 Recent sales figures have suggested that direct marketing agency,  Executive Touch Ltd,  will exceed growth projections for quarter three. The firm have stressed that they are in full control of the growth of the company and that ‘quality contro...
Searchmetrics research says Universal Search Integrations appear in 81% of all Google searchesSan Mateo - June 18, 2014 Google delivers blended or Universal Search results for around 81% of all searches according to a new study from pioneer and leading global, enterprise SEO platform p...
Wednesday 18 June, 2014 Pareto Global Associates  MD  Cyril Williams  reveals how the firm differentiate themselves from the competition in the increasingly competitive industry of direct marketing. Pareto Global Associates is an outsourced sales and marketing ...
Palo Alto, CA, June 17, 2014 --(PR.com)-- Alicanto, an automated online marketing tool, helps small-to-medium-sized businesses (SMBs) join forces with nearby merchants to produce professional joint marketing campaigns. The unique marketing tool is designed to assist merchants in pooli...
Tuesday 17 June, 2014 For Immediate Release: The New Zealand All Blacks are certainly seasoned globetrotters when it comes to international competitions. They are also no stranger to the odd injury which makes them well placed to front AIG’s new summer travel insurance campaig...
Tuesday 17 June, 2014 A recent article by Digital Marketing Magazine has encouraged  Fusion Affinities Ltd to explore the new social behaviours and trends Britain’s consumers are developing. Fusion Affinities are an outsourced sales and marketing firm that aim to develop...