Leveraging Digital Marketing for the 21st Century Enterprise

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Latest Blogs from Digital Marketing
Cyber Monday—the Monday after Thanksgiving in the US—may be a relic of a bygone era of slow, dial-up, at-home Internet connections but remains the biggest online shopping day of the year for US e-commerce sites. While Cyber Monday may make or break the year for some online retailers, o...
Every digital marketer knows how important social media are for supporting the overall customer journey. Which social media channel is the most important, however, may surprise […]
One of the most important tenets of digital transformation is that it’s customer-driven. In fact, the only reason technology is involved at all is because today’s […]
Forward-thinking CEOs ensure that their organization has access to the latest digital business technologies. But in today’s global networked economy, that’s not enough. If you believe that digital transformation knowledge is power, then fully mastering the ability to apply your IT capa...
Analytics investments need a little analysis Raise your hand if you haven’t felt any pressure regarding marketing analytics. With so much money being invested in digital marketing tools and techniques, there’s growing pressure from the top to justify those investments with hard data th...
From assessing the effectiveness of your current operation and efforts to ensuring that your business has a more complete understanding of the needs of its customers or clients, data aggregation and analysis services have the potential to change the way that merchants and retailers ope...
In business today trying to find new customers that will keep buying time and time again is getting harder and
The following are some of the hot topics in the federal technology ecosystem (fromFedTechTicker.com and TopTechTicker.com):  Fed Tech Ticker GAO: Small businesses working with DoD need cybersecurity guidance Technology One making inroads into Federal Govt - Delimiter ACLU Argues for Ri...
Editor's note: We have been tracking WayIn since their founding and are very proud to close to the founders and executives of this very savvy team. We are also proud that WayIn was a founding sponsor of our Synergy Forum, where we could expose them to a wide range of government executi...
Rarely as a marketer do I have the chance to introduce something I need myself. Well, that’s exactly what I did at the GrowthBeat Summit a couple of weeks ago. The nice folks at VentureBeat invited me to demo the next-gen CMO Digital Operations Center™ (DOC), the new “USS Starshi...
More and more marketing leaders are being challenged with providing their business with a B2B ecommerce solution. For many in the B2B space, this is foreign territory.
Ask your friendly neighborhood head of marketing about her new hires, and she is chock full of enthusiasm. Ask her about her 2016 marketing plan, and she is raring to go. Ask her about her shiny new marketing automation tool, and she is six flavors of hopeful. What about the launch of ...
Ask your friendly neighborhood head of marketing about her new hires, and she is chock full of enthusiasm. Ask her about her 2016 marketing plan, and she is raring to go. Ask her about her shiny new marketing automation tool, and she is six flavors of hopeful. What about the launch of ...
Ask your friendly neighborhood head of marketing about her new hires, and she is chock full of enthusiasm. Ask her about her 2016 marketing plan, and she is raring to go. Ask her about her shiny new marketing automation tool, and she is six flavors of hopeful. What about the launch of ...
Notwithstanding my exhortations against digital marketing creepiness, B2C digital marketers love to circumlocute around the notion of the purchase. “It’s all about the customer journey!” they exhort. Focusing on the purchase transaction, it seems, is too mercenary for today’s enlighten...
Do You Know Where That Data Has Been? Even though marketers collect copious amounts of first-party data, most find they need more in order to optimize their digital marketing strategies. In fact, in a recent survey 6 out of 10 rely moderately or extensively on third-party data[i]. In s...
In my last Cortex newsletter, I discussed the history of Conway’s Law, and took a close look at how this erstwhile law can help us understand the reorganizations and deeper cultural shifts behind devops and digital transformation. The law – “any organization that designs a system will...
For those of us old timers who rode the dot.com rollercoaster, an era some people have retroactively labeled Web 1.0, today’s notion of digital offers up […]
What’s a lead worth to you? Cost-per-lead (CPL) is a time-honored metric for evaluating generation of sales prospects. But it doesn’t measure the value of a lead. With more digital marketing channels available to generate greater sources of leads, it’s all too easy to focus on driving ...
​As 2014 came to a close, Marketing VPs everywhere were asking themselves the same question: “What should I spend my 2015 marketing budget on?” Just as people are making personal resolutions for 2015, marketing leaders should also make resolutions based on data-driven digital marketing...
The Cloud Security Alliance (CSA) is the world’s leading organization dedicated to defining and raising awareness of best practices to help ensure a secure and highly functional cloud computing environment. CSA harnesses the subject matter expertise of industry practitioners, associati...
Social media marketing for businesses changes daily and is no different to many of the changes occurring in various web marketing channels. Businesses need to change with the times in order to make their marketing communications effectively. Social communities are being inundated with ...
Marketers know that in digital marketing it’s a best practice to track phone call data. However, they might not know the best partner to select for this task. KeyMetric is a phone call lead tracking software platform built with flexibility and accuracy in mind.
The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am sp...
Do you need one agency? Or do you need three to tackle all of your B2B marketing efforts? In conversation with Sarah Sikowitz from Forrester Research, she reviewed the landscape of the digital marketing agency world.
The goal of having a steering committee is a few things. Typically, they are comprised of each departments representatives, IT, Business, Digital Marketing, HR, Communications, Operations, etc.. and are responsible for reviewing the prioritized backlog list and determining the prioriti...
The Mobile Health News Weekly is an online newsletter made up of the most interesting news and articles related to mobile health that I run across each week.  I am specifically targeting information that reflects market data and trends.Also read Connected Globe News WeeklyAlso rea...
The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends. Also read Connected Globe News WeeklyAlso ...
Welcome to the Mobile Cyber Security News Weekly, our newest online newsletter. Mobile Cyber Security will focus on the most interesting news, articles and links related to mobile and cyber security, mobile malware, mobile application management, cyber warfare (and more!) that I run ac...
The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.Also read Connected Globe News WeeklyAlso re...
The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am sp...
The Mobile Health News Weekly is an online newsletter made up of the most interesting news and articles related to mobile health that I run across each week.  I am specifically targeting information that reflects market data and trends.Also read Connected Globe News WeeklyAlso rea...
Welcome to Connected Globe News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  ...
The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends. Also read Connected Globe News WeeklyAlso ...
The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.Also read Connected Globe News WeeklyAlso re...
Welcome to the Mobile Cyber Security News Weekly, our newest online newsletter. Mobile Cyber Security will focus on the most interesting news, articles and links related to mobile and cyber security, mobile malware, mobile application management, cyber warfare (and more!) that I run ac...
The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am sp...
The Mobile Health News Weekly is an online newsletter made up of the most interesting news and articles related to mobile health that I run across each week.  I am specifically targeting information that reflects market data and trends.Also read Connected Globe News WeeklyAlso rea...
The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends. Also read Connected Globe News WeeklyAlso ...
The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.Also read Connected Globe News WeeklyAlso re...