Leveraging Digital Marketing for the 21st Century Enterprise

Digital Marketing

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Latest Blogs from Digital Marketing
The essence of Black Friday and Cyber Monday sales is getting a lot for a little. While buying in bulk is considered a win for shoppers, having a bulky website is a good way for online retailers to fail during this high-traffic period. Slimming down your site before the holidays…...
Sitecore as a Service from Avanade and MongoDB In today’s connected world, customers are more informed and demanding than ever before. Brands are judged as much by the experience they deliver to their customers as they are for their products or services. These expectations raise the ...
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time ...
If you’re a loan officer or a mortgage lender and you are struggling with digital marketing you are not alone. Most everyone that we talk to in the business is having a hard time with this at one level or another. Of course there are a small group of people who excel at mortgage market...
Today ‘digital’ is the talk of a town. We hear about digital technologies, digital data, digital media, digital transformation, digital marketing. Everyone wants to go digital. But which way to go? And is it a journey or a destination? We know now that mobile is the future of everythin...
Gartner’s recently published CIO survey provides a useful set of data that puts our daily work into perspective. As I’ve done in the past, I’ll break down the regional analysis early in the calendar year. I’ve done a vertical analysis of these results in a recen...
In today’s connected world, every company is a software company. Market tailwinds for digital transformation are only increasing. In the last few years alone, the number of digital touch points your customer has with your business has gone up significantly. In this era of heighte...
We’ve seen many buzzwordy innovations in technology over the last decade, from cloud computing to big data to microservices and beyond – but artificial intelligence (AI) […]
For shoppers who visited select stores in sunny California last year, they met Pepper. If you had met Pepper, you may have thought you had stepped onto the set of the latest Star Wars movie. Why? Pepper is a robot. She engages humans by responding to their questions, which at times see...
This is a guest post from Cloudinary, a cloud-based image and video management solution. We are always looking for ways to help companies deliver digital experiences that will meet customers expectations in terms of content and performance. Tackling these 5 challenges is a good step to...
Holiday shopping season is fast approaching, leaving ecommerce companies little time to make their final performance tweaks. Third-party tags have frequently been the culprit of some of the most catastrophic outages of previous years’ holiday shopping seasons. As the number of ta...
For enterprises disrupting the marketplace, technology is the key enabler that is helping them create new business models and processes. Open source software has played an enabler role in developing these new scalable and high-performing systems. From the digital transformation perspec...
Market yourself in the digital world has changed for everyone. Understanding your personal brand and how to present yourself goes well beyond a basic resume. Recently James Martin quoted our CEO, Melih Oztalay, in an article for the AARP’s Life Reimagined. As a digital marketing entrep...
LinkedIn Hashtags! The buzz in the digital marketing industry is about LinkedIn announcing they now will support hashtags in Posts! Ok, so, the truth is they are going to support hashtags, again. This will change how businesses can get their message out in a powerful way. LinkedIn memb...
Antonio Figueiredo (@afigueiredo) recently challenged me on twitter with an interesting question: How would the Big Data Business Model Maturity Index (BDBMMI) change to support the Internet of Things (IoT)? My hope is that the BDBMMI would not need to change to support IoT. It is my h...
Account-based marketing isn’t a new concept, but it’s being implemented in new ways – especially in the context of digital marketing. Measurement of these tactics can seem more complicated than other forms of marketing because you’re dealing with clusters of... Read More [[ This i...
No matter how hard you try, you can’t turn a blind eye (or a deaf ear) to content marketing. It’s everywhere you turn. Talk about any niche or industry, it’s simply impossible to achieve marketing success without content. Web users, readers or customers are all hungry...
Free poster lays out steps necessary for enterprises to align with customer preferences by implementing change as a core competency ASHEVILLE NC, JUNE 27, 2016 – […]
The digital marketing industry is a huge one. There are countless companies offering a range of digital marketing services – SEO, PPC, social media marketing and content marketing. But do you know which of these services has the most demand? Alexandra Tachalova recently conducted a sur...
UX or user experience is a hot topic in digital marketing right now. In case you haven’t noticed, B2C companies are racing to tell a story instead of cramming facts and figures.
All major consumer-facing brands are in the midst of difficult digital transformations, but rarely do they go it alone. Instead, they reach out to one professional […]
  To gate or not to gate – that is the question. Gated content is an important element of inbound and digital marketing strategy, but knowing what and when to gate isn’t always obvious. In this edition of The Weekly Byte, we try and define gated content and answer these questio...
Maintaining a strong prospect funnel is one of the biggest challenges facing MSPs today. Marketing and demand generation for managed IT services can be tricky, and even the best closers and sales-driven business owners can struggle to leverage modern digital marketing tactics to driv...
Every business owner has the intent to build their website and make it better than everyone else that is in
With the growing importance of digital marketing and e-commerce, websites that are ‘good enough’ are no longer acceptable. And when
A central facet of digital marketing is the customer journey. This journey takes an anonymous visitor (either online or in a physical location) to becoming an […]
A central facet of digital marketing is the customer journey. This journey takes an anonymous visitor (either online or in a physical location) to becoming an identified prospect to the purchase transaction, and then onto becoming a happy customer (who might buy more) or an unhappy one...
Recent digital marketing trends have focused on creating a more personalized environment for users. Rather than casting out an oversized net and potentially dragging in weeds and guppies, e-commerce companies have opted to define the specific bait they use with the hope of luring their...
There’s a reason why smart business people always hire professionals to build their websites. Because they know that THEY know
The principles, processes and tools that are core to the existing DevOps movement will expand beyond traditional development and operations teams. Non-technical teams are often in silos too, so can also get value from the benefits DevOps provides to software teams, including a high-tru...
Cyber Monday—the Monday after Thanksgiving in the US—may be a relic of a bygone era of slow, dial-up, at-home Internet connections but remains the biggest online shopping day of the year for US e-commerce sites. While Cyber Monday may make or break the year for some online retailers, o...
Every digital marketer knows how important social media are for supporting the overall customer journey. Which social media channel is the most important, however, may surprise […]
One of the most important tenets of digital transformation is that it’s customer-driven. In fact, the only reason technology is involved at all is because today’s […]
Forward-thinking CEOs ensure that their organization has access to the latest digital business technologies. But in today’s global networked economy, that’s not enough. If you believe that digital transformation knowledge is power, then fully mastering the ability to apply your IT capa...
Analytics investments need a little analysis Raise your hand if you haven’t felt any pressure regarding marketing analytics. With so much money being invested in digital marketing tools and techniques, there’s growing pressure from the top to justify those investments with hard data th...
From assessing the effectiveness of your current operation and efforts to ensuring that your business has a more complete understanding of the needs of its customers or clients, data aggregation and analysis services have the potential to change the way that merchants and retailers ope...
In business today trying to find new customers that will keep buying time and time again is getting harder and
The following are some of the hot topics in the federal technology ecosystem (fromFedTechTicker.com and TopTechTicker.com):  Fed Tech Ticker GAO: Small businesses working with DoD need cybersecurity guidance Technology One making inroads into Federal Govt - Delimiter ACLU Argues for Ri...
Editor's note: We have been tracking WayIn since their founding and are very proud to close to the founders and executives of this very savvy team. We are also proud that WayIn was a founding sponsor of our Synergy Forum, where we could expose them to a wide range of government executi...
Rarely as a marketer do I have the chance to introduce something I need myself. Well, that’s exactly what I did at the GrowthBeat Summit a couple of weeks ago. The nice folks at VentureBeat invited me to demo the next-gen CMO Digital Operations Center™ (DOC), the new “USS Starshi...