Leveraging Digital Marketing for the 21st Century Enterprise

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Latest Articles from Digital Marketing
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and ...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is g...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that tra...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that tra...
The news business is under attack, and print publishers in general are struggling to make money from online content. They are finding it increasingly difficult to compete with free material. The fastest growing segment is video, which is clearly a threat, but may also represent a major...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and m...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely u...
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used...
Economies are changing. Industries are changing. Markets are changing. Consumers are changing and shopping differently. As competitive advantages evolve into market standards, areas of competition move. Today we see fields of competition move to data utilization and digital transforma...
NEW YORK, Nov. 13, 2014 /PRNewswire/ -- Programmatic technology has evolved to meet the needs of brands' omni-channel campaigns, providing engagement opportunities with consumers across channels and devices.
We talk a lot about digital transformation, the drive to bring legacy systems into new and more contemporary usage channels and the need to push mobile, cloud, social and more to the fore today. If we look at what Capgemini has done by pulling all its most vital digital assets and tec...
If you're a pretty dedicated fitness type (like me) you've probably noticed the steady increase of technology into many different aspects of your chosen fitness regime or sport over the past few years. If you're a runner you've probably run in a race where you use a timing chip attache...
The 3D modeling manufacturing process has brought about major changes in the manufacturing world and is having a growing impact among established companies and entrepreneurs. These new manufacturing innovations are allowing people to have greater ability to bring their ideas to life an...
Last week I was in Europe speaking and teaching enterprise mobility and digital transformation strategies. I worked with several large multinational companies where I heard the same questions asked, "How do we convince our executives that we must change, and invest in change? How do ...
I write and speak a great deal about digital transformation, however I don't think I have yet clearly defined it and its relevance to businesses. Let me step back and start by saying my working definition of digital transformation is the application of digital technologies in a manner ...
Performance is your website’s first impression to visitors. Almost 50% of users expect a web page to load within two seconds. The move from a shared server to a dedicated server can alleviate many of a website’s performance issues and improve overall revenue and user experience. Share...
A middle-of-the-road solution between dedicated servers and shared hosting is a balance that makes a lot of sense for many businesses. Such a service exists and is called a virtual private server (or VPS). VPS offers webmasters a way to host their own server, but without the higher cos...
Maintaining email servers is a full-time job including server maintenance, filtering spam, blocking viruses, and creating backups. A hosted Exchange service frees up IT time by putting all of these tasks in the hands of the email host. Even still, the myths surrounding hosted Exchange ...
Big data straddles the IT and marketing sectors: Not only is it a technological problem — where to put all of this data? — it is poised to deliver real, actionable boardroom insights. Organizations are beginning the infrastructure investment in systems that enable the large-scale stora...
Rackspace Hosting on Monday announced new features and enhanced service offerings for open cloud platform customers. For more than ten years, Rackspace has served customers who are looking for a partner to help them reduce the complexities of building, deploying, optimizing, maintaini...
Adobe Systems Incorporated has reported financial results for its third quarter of fiscal year 2012 ended Aug. 31, 2012. Adobe achieved revenue in Q3 FY2012 of $1.081 billion, within its targeted range of $1.075 billion to $1.125 billion. During the quarter, the Company drove faster...
Adobe Systems Incorporated has announced new predictive marketing capabilities within the Adobe Digital Marketing Suite, reducing the complexity of uncovering hidden behavioral patterns in big data. These advancements will help marketers more quickly sort through an increasing amount o...
Opscode, a provider of cloud infrastructure automation, on Monday announced that Ancestry.com, Decide.com, EDO Interactive, LAN Airlines, Marshall University and SolutionSet are among a rapidly growing base of companies using Opscode's Hosted Chef and Private Chef to enable rapid deplo...
Akamai Technologies, Inc.), announced on Wednesday that Dolce&Gabbana, the world's leading Italian brand in the fashion and luxury industry, has chosen Akamai's Dynamic Site Accelerator, part of the Company's Aqua Web Solutions, to accelerate all versions of its web site (www.dolcegabb...
It's never been easier for budding entrepreneurs to make January the month to start their own affiliate marketing business, according to TradeDoubler, the number one pan-European performance marketing company. January is the golden window of opportunity for affiliate entrepreneurs to g...
While there are many benefits to cloud computing, one group particularly well served by this technology are marketers. When it comes to engaging with audiences over the web, there are a number of attributes of cloud-based services that make them a natural fit for the technical marketer...
Sitecore announced on Tuesday an online marketplace of on-demand applications, services, and integration solutions developed for Sitecore's Customer Engagement Platform. The Sitecore App Center adds value to Web Content Management and digital marketing initiatives by delivering pre-int...
Social media is about people accessing information anywhere and anytime and it's a fast evolving market. Apple have now announced they are jumping on the social media wagon, no surprise when we measure the success it has had for those companies who are utilizing the benefits of a well ...
Not every application is meant to be deployed on the Cloud. I will discuss some of the patterns that are seen in enterprise world which make the ideal scenarios for the Cloud deployment. This will give a high level framework for decision makers to identify the best candidates for the C...
Adobe Systems Incorporated (Nasdaq:ADBE) today announced the availability of the Adobe® Creative Suite® 5 product family, the highly-anticipated release of the industry-leading design and development software for virtually every creative workflow. With more than 250 new product feature...
How is the new digital world content different from traditional content provided up until recently? Every digital marketer is being told to develop blogs, wikis, podcasts, webcasts, youtube videos (and the list goes on..) to market their content. You are under high pressure to develop...
The Digital Marketing Maturity Model (DM3) provides a framework and objective criteria for assessing the strategies, skills, tools and best practices that support the successful measurement of all digital marketing activities. Other industry models focus exclusively on web site measure...
Let's consider the pages of a traditional corporate Website. They include an 'about me' page, a contact page, a careers section, and probably a page with news and press releases. The words look good on paper, and, more than likely, a committee gave the final sign-off on the site's cont...
SYS-CON's original story reported: 'Google, which is reportedly building its own DoubleClick-like ad-serving mechanism, is now supposed to be trying to buy DoubleClick since Microsoft was reported to be in talks with the online media buyer. The competition is supposed to make any deal ...
In a move to help advertisers and agencies better manage their digital marketing campaigns, Fathom Online, a leading Search Engine Marketing firm, announced the formation of a new data solutions business unit. Fathom Data Solutions (FDS) has developed an automated data platform that en...
WebSideStory has added the search and content management skills from Atomz (founded by former Macromedia execs), by completing its acquisition of the company and extending its line of on-demand digital marketing applications.