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DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement. World's Most Important Tech Event DXWorldEXPO® will be the world's most important tech event with 1,000 exhibitors in its first year and 2,000 exhibitors in its second year, as it guides Global 2000 companies through their Digital Transformation journey for the next two decades. The global event is set to launch September 17-20, 2018 in Istanbul. It will be sponsored by Fortune 50 companies, and more than 30 inte... (more)

Holiday Shopping Tip: Tag Management Systems 2017

The essence of Black Friday and Cyber Monday sales is getting a lot for a little. While buying in bulk is considered a win for shoppers, having a bulky website is a good way for online retailers to fail during this high-traffic period. Slimming down your site before the holidays is a tried-and-true method for improving your performance. Third-party tags have frequently been the cause of some of the worst outages during holiday shopping season. As the number of tags that are used on web pages continues to increase exponentially, performance continues to suffer and tag maintenance becomes a nightmare. A tag management system can help address these issues and mitigate the business risks associated with them. Below is a review of some best practices for implementing and maintaining a tag management strategy to help keep your site afloat this year. What is a tag? A tag... (more)

2017 @CloudExpo Tracks | #BigData #IoT #FinTech #DigitalTransformation

The World's Largest "Cloud Digital Transformation" Event @CloudExpo / @ThingsExpo 2017 New York  (June 6-8, 2017, Javits Center, Manhattan) @CloudExpo / @ThingsExpo 2017 Silicon Valley (Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA) Full Conference Registration Gold Pass and Exhibit Hall ▸ Here Register For @CloudExpo ▸ Here via EventBrite Register For @ThingsExpo ▸ Here via EventBrite Register For @DevOpsSummit ▸ Here via EventBrite Sponsorship Opportunities Sponsors of Cloud Expo / @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through: Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers Showcase exhibition during our new extended dedicated expo hours Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minut... (more)

[video] @KevLindsay Keynote | @ThingsExpo @AdobeTarget @24Notion #IoT

View General Session ▸ Here Download Slide Deck ▸ Here View General Session ▸ Here Download Slide Deck ▸ Here Personalization in the Age of IoT More and more brands have jumped on the IoT bandwagon. We have an excess of wearables - activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what "IoT" means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. View General Session ▸ Here Download Slide Deck ▸ Here We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart's sake," and many brands remain in that corner. But many brands are also gradually opting for more strategic approaches. They're taking a breath and stepping back to examine bo... (more)

[video] @Adobe Keynote | @CloudExpo @24Notion #IoT #AI #DigitalMarketing

  View General Session ▸ Here Download Slide Deck ▸ Here View General Session ▸ Here Download Slide Deck ▸ Here The Next Generation Customer Engagement: Mobile Transformation Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. View General Session ▸ Here Download Slide Deck ▸ Here In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy - Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise. View General Session ▸ Here Download Slide Deck ▸ Here Speaker Bio Roger Woods is Director, Mobile Product & Strategy - Adobe Marketing Cloud. He owns the Adobe Marketing Clo... (more)

Merging the Physical with the Digital for Optimized Productivity

I write and speak a great deal about digital transformation, however I don't think I have yet clearly defined it and its relevance to businesses.  Let me step back and start by saying my working definition of digital transformation is the application of digital technologies in a manner that enables new types of innovation, businesses models, behaviors, products and services.  Often digital transformations disrupt the status quo, traditional business paradigms and accepted best practices as a result of the merging of the physical world with the digital.  The process of merging, changes many things and we will consider a few of them here. Figure 1 In a study conducted in October 2013 by Cognizant, 247 executives were surveyed and shared that 73% of core business processes will need to be modernized to meet cost, agility and new market pressures over the next 24 to 36... (more)

Adobe @CloudExpo Bronze Sponsor | #AdobeB2B #IoT #M2M #DigitalMarketing

SYS-CON Events announced today that Adobe has been named "Bronze Sponsor" of SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California. Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not only to make great content, but to manage, measure and monetize it for maximum impact. For more information, visit www.adobe.com. #AdobeB2B @ThingsExpo - The World... (more)

AppDynamics Business iQ & Adobe Marketing Cloud

In today’s connected world, every company is a software company. Market tailwinds for digital transformation are only increasing. In the last few years alone, the number of digital touch points your customer has with your business has gone up significantly. In this era of heightened customer expectations and connected devices, the cost of failure has gone up as well. Any application that goes down during critical periods will have a huge impact on the experience of your customers, and ultimately, your business. AppDynamics’ Business iQ sits at the intersection of applications and business and lets you correlate the performance of your application with that of your bottom line in real-time. As Adobe Summit kicks off in Las Vegas, consider how Business iQ delivers insights into your business that can be used in collaboration with Adobe Marketing Cloud to ... (more)

When Should We Switch to VPS

A middle-of-the-road solution between dedicated servers and shared hosting is a balance that makes a lot of sense for many businesses. Such a service exists and is called a virtual private server (or VPS). VPS offers webmasters a way to host their own server, but without the higher costs and complexities of dedicated servers. Here's more about whether VPS strikes the right balance for you. What Is a VPS? When a website uses shared hosting, it shares memory, hard drive space and CPU cycles with other sites on the same server. If one site gets hacked, there is a chance that other sites on the same server can get hacked. If one webmaster uses up all the server resources, other sites on the same server suffer. Some web hosts place hundreds of sites on the same server, so each site is at the mercy of other webmasters. VPS is a virtual server solution that segments custo... (more)

Six Stepping Stones to Digital Maturity

This post is sponsored by The Business Value Exchange and HP Enterprise Services We talk a lot about digital transformation, the drive to bring legacy systems into new and more contemporary usage channels and the need to push mobile, cloud, social and more to the fore today. Industry buzz-phrases and marketing-speak are easy to paste around in this area and too much has already been written that simply seeks to: Restate the obvious Pay lip service to some pre-loaded consultancy service that lays in wait Coin some newly spun term to try and gain ownership of this space Okay we will stop the naysaying there; suffice it to say that there is too much padding around this topic and a dearth of direct discussion. What firms need to see is action. If we look at what Capgemini has done by pulling all its most vital digital assets and technology competences under the umbrella ... (more)

Digital Transformation: Leading a Learning Organization

Forward-thinking CEOs ensure that their organization has access to the latest digital business technologies. But in today’s global networked economy, that’s not enough. If you believe that digital transformation knowledge is power, then fully mastering the ability to apply your IT capabilities into actionable wisdom is infinitely more potent. The Harvard Business Review (HBR) market research team recently completed a global study of the path that several organizations have taken to develop and deliver the digital learning support resources that their key internal stakeholders both need and want. In a prior editorial, I described how Digital Leaders are better prepared to cross the skills chasm. In this follow-on editorial, I’ll share the typical roadblocks on the path to digital transformation progress. Plus, I’ll also share some useful recommendations. Enabling Ongoi... (more)