Leveraging Digital Marketing for the 21st Century Enterprise

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LAS VEGAS, NV -- (Marketwired) -- 05/22/14 -- Advanced Content Services, Inc. (OTC: ADCS), a Holding company focused in electronic payment services and solutions, has formally signed a Joint Venture Agreement with SinglePoint™, Inc. (OTC: SING) and Christopher Wade Mills' GreenHouse Payment Solutions to form GreenStar Payment Solutions, Inc. (GREENSTAR), a profit corporation whose Articles of Incorporation have been filed with the Secretary of State of Colorado. The Joint Venture is well positioned to yield attractive monthly profits. One of the competitive offerings GreenStar will provide is the ability for Medical Marijuana dispensaries to accept debit cards at the dispensaries. This merchant segment generated over $2 billion in revenues last year, virtually none of which was done through electronic payment devices such as credit and debit cards. Combined sales ... (more)

Digital First Media’s Rapidly Expanding AdTaxi Networks Adds Tribune Broadcasting to Roster of Alliance Partners

Digital First Media today announced the expansion of AdTaxi Networks, its industry-leading digital marketing solutions company that sells and fulfills medium and large multi-platform local campaigns for advertisers, to include an additional 34 broadcast stations owned by Tribune Broadcasting. The new partnership, one of several that AdTaxi has entered into in recent months, will further expand AdTaxi’s reach and bring the number of broadcast stations available to advertisers through the network to a total of 68. A leader in the digital advertising services sector, Ad Taxi provides its partners with comprehensive support through its in-house, high-touch operations team, which has extensive expertise in implementing customized campaigns across a full range of digital marketing platforms including real-time bidding (RTB), search, and social media. The Company’s model h... (more)

Web 2.0 - Web 3.0 - The "Social Web"

Jeremiah Owyang, of the popular Web Strategy by Jeremiah blog (and now an analyst at Forrester), wrote a post several months ago entitled The Irrelevant Corporate Website. And in typical Owyang style, it is thought-provoking and has been translated into several languages, including Greek, Swedish, and German. As one of the owners of a digital marketing and communications company, I'd like to extend Owyang’s argument that the corporate Website is irrelevant, and present a framework that just might make it more relevant than ever. Let's consider the pages of a traditional corporate Website. They include an “about me” page, a contact page, a careers section, and probably a page with news and press releases. The words look good on paper, and, more than likely, a committee gave the final sign-off on the site's content. Visitors frequented these pages... (more)

E-Commerce with Hybris

People are accustomed to buying goods online. If a company sells products to individuals, we call it B2C for Business To Consumers. If a business sells to other businesses – it’s B2B. Having an online store allows to sell around the clock regardless of the consumer’s location (at least within the country) as long as he or she is connected to the Internet. People spend some substantial time online and sellers are trying to reach their clients via all possible channels and devices being that a regular HTML Web page, a social network, a mobile application on any device with embedded browser. Still, some people aren’t Internet savvy and business will continue using more traditional channels like printed mail order catalogs. This is what the multi-channel marketing is about. Ideally, a business should be able to combine marketing the products with selling them right ther... (more)

Google Pays Exorbitant $3.1 Billion For a $100 - $150 Million DoubleClick

On Thursday, April 12, 2007, SYS-CON's SEO/SEM Journal News Desk reported a story entitled "Is Google Buying DoubeClick?" Today, on Saturday, April 14, 2007, Google's DoubleClick acquisition news crossed the wires. We reported in our original story: "Google, which is reportedly building its own DoubleClick-like ad-serving mechanism, is now supposed to be trying to buy DoubleClick since Microsoft was reported to be in talks with the online media buyer. The competition is supposed to make any deal more expensive. Last week they were already talking about the price for the $100 million-$150 million business being an exorbitant $2 billion. The Wall Street Journal, which originally broke the story, says Yahoo and AOL, one of DoubleClick's biggest accounts, have also kicked the tires. DoubleClick's alternative to a sale is to IPO." Today's announcement said "Google Inc. ... (more)

2017 @CloudExpo Tracks | #BigData #IoT #FinTech #DigitalTransformation

The World's Largest "Cloud Digital Transformation" Event @CloudExpo / @ThingsExpo 2017 New York  (June 6-8, 2017, Javits Center, Manhattan) @CloudExpo / @ThingsExpo 2017 Silicon Valley (Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA) Full Conference Registration Gold Pass and Exhibit Hall ▸ Here Register For @CloudExpo ▸ Here via EventBrite Register For @ThingsExpo ▸ Here via EventBrite Register For @DevOpsSummit ▸ Here via EventBrite Sponsorship Opportunities Sponsors of Cloud Expo / @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through: Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers Showcase exhibition during our new extended dedicated expo hours Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minut... (more)

Cloud Business Solutions, Social Media, and Platform Systems of Engagement Market Shares, Strategies, and Forecasts, Worldwide, 2013 to 2019

NEW YORK, May 13, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Cloud Business Solutions, Social Media, and Platform Systems of Engagement Market Shares, Strategies, and Forecasts, Worldwide, 2013 to 2019 http://www.reportlinker.com/p01171942/Cloud-Business-Solutions-Social-Media-and-Platform-Systems-of-Engagement-Market-Shares-Strategies-and-Forecasts-Worldwide-2013-to-2019.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=IT_Hosting LEXINGTON, Massachusetts (May 1, 2013) – WinterGreen Research announces that it has published a new study Cloud Business Solutions, Social Media, and Platform Systems of Engagement: Market Shares, Strategy, and Forecasts, Worldwide, 2013 to 2018. The 2013 study has 673 pages, 165 tables and figures. Worldwide markets are poised to achieve continuing growth as the cloud com... (more)

Adobe Summit 2014 – The Digital Marketing Conference Registration Now Open

Adobe (Nasdaq:ADBE) today announced that registration is now open for Adobe Summit 2014 – The Digital Marketing Conference. The annual event, now in its twelfth year, will take place in Salt Lake City, Utah at the Salt Palace Convention Center from March 24-28, 2014. Summit 2014 will assemble thousands of marketers and advertisers to discover best practices around marketing analytics, media optimization, social marketing, audience targeting and more. Attendees will be able to take advantage of up to five days of keynotes, breakout sessions, panel discussions, workshops, and networking opportunities. Adobe President and CEO Shantanu Narayen discusses the changing role of the chief marketing officer during Adobe Summit 2013. (Photo: Business Wire) Summit 2014 – Staying on the Cutting Edge of Digital Marketing New to Summit 2014 is a third main conference day (March 27,... (more)

WebSideStory Acquires Atomz, Founded by Former Macromedia Execs

WebSideStory is integrating its on-demand digital marketing applications with the search and on-demand site search capabilities of Atomz, the acquisition of which it has now completed. Under the terms of the deal, WebSideStory acquired all of the outstanding capital stock and options of Atomz in exchange for approximately 3.1 million shares of common stock and approximately $4.3 million in cash. Atomz shareholders also have the right to receive an earn-out payment based on achievement of certain revenues by Atomz in the fifteen-month period following the closing. Atomz will retain its offices near San Francisco and operate as a subsidiary of WebSideStory. WebSideStory first announced its intention to acquire Atomz on Feb. 8, 2005. At the time of the announcement, WebSideStory also announced the launch of its Active Marketing Suite, which will be the industry's first ... (more)

Adobe Ships Creative Suite 5

Adobe Systems Incorporated today announced the availability of the Adobe® Creative Suite® 5 product family, the highly-anticipated release of the industry-leading design and development software for virtually every creative workflow. With more than 250 new product features, the Creative Suite 5 product line brings exciting full-version upgrades of flagship creative tools and workflow enhancements to designers and developers — enabling the creation, delivery and optimization of content across media for greater impact and results. The Adobe CS5 product family is powering the creation of content and applications for the upcoming releases of Flash® Player 10.1 and Adobe AIR® 2, which are optimized for high performance on mobile screens and designed to take advantage of native device capabilities for a richer, more immersive user experience. Featuring integration with o... (more)

Solving Big Data Issues with Cloud Storage

Poised to bring billions of dollars in value to industries such as health care, big data is a trend that's here to stay. Big data straddles the IT and marketing sectors: Not only is it a technological problem — where to put all of this data? — it is poised to deliver real, actionable boardroom insights. While the big data trend has skyrocketed, many do not fully comprehend how to manage data. Despite this uncertainty, there is a growing consensus that big data is value. Organizations are beginning the infrastructure investment in systems that enable the large-scale storage and analysis of data. The Proliferation of Big Data Through the Enterprise Data sets too large to be effectively and fully captured, managed, stored and analyzed using traditional infrastructures are referred to as big data. Existing data storage systems are not equipped to analyze big data and ar... (more)