Leveraging Digital Marketing for the 21st Century Enterprise

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  View General Session ▸ Here Download Slide Deck ▸ Here View General Session ▸ Here Download Slide Deck ▸ Here The Next Generation Customer Engagement: Mobile Transformation Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. View General Session ▸ Here Download Slide Deck ▸ Here In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy - Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise. View General Session ▸ Here Download Slide Deck ▸ Here Speaker Bio Roger Woods is Director, Mobile Product & Strategy - Adobe Marketing Cloud. He owns the Adobe Marketing Clo... (more)

2017 @CloudExpo Tracks | #BigData #IoT #FinTech #DigitalTransformation

The World's Largest "Cloud Digital Transformation" Event @CloudExpo / @ThingsExpo 2017 New York  (June 6-8, 2017, Javits Center, Manhattan) @CloudExpo / @ThingsExpo 2017 Silicon Valley (Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA) Full Conference Registration Gold Pass and Exhibit Hall ▸ Here Register For @CloudExpo ▸ Here via EventBrite Register For @ThingsExpo ▸ Here via EventBrite Register For @DevOpsSummit ▸ Here via EventBrite Sponsorship Opportunities Sponsors of Cloud Expo / @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through: Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers Showcase exhibition during our new extended dedicated expo hours Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minut... (more)

6 Marketing Challenges in a Changing Technology World

For shoppers who visited select stores in sunny California last year, they met Pepper. If you had met Pepper, you may have thought you had stepped onto the set of the latest Star Wars movie. Why? Pepper is a robot. She engages humans by responding to their questions, which at times seems conversational. Technology is changing exponentially in real time. It’s why marketing pros know they must stay ahead of the curve on technology, trends, and how it affects their brand or be left behind by competitors. Technology, including its applications in digital marketing and print, has taken a dominant seat at the brainstorming table. As marketing pros hammer out their brand’s strategies, there are six marketing challenges you and your team are facing in 2017 and beyond. Consider what changes your marketing mix requires to stay competitive. 1.  Mobile phones increased use The... (more)

[video] @KevLindsay Keynote | @ThingsExpo @AdobeTarget @24Notion #IoT

View General Session ▸ Here Download Slide Deck ▸ Here View General Session ▸ Here Download Slide Deck ▸ Here Personalization in the Age of IoT More and more brands have jumped on the IoT bandwagon. We have an excess of wearables - activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what "IoT" means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. View General Session ▸ Here Download Slide Deck ▸ Here We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart's sake," and many brands remain in that corner. But many brands are also gradually opting for more strategic approaches. They're taking a breath and stepping back to examine bo... (more)

Top Five Content Management Challenges | @CloudExpo #Cloud #DevOps #DigitalTransformation

Top Five Content Management Challenges You Need to Solve Now This is a guest post from Cloudinary, a cloud-based image and video management solution. We are always looking for ways to help companies deliver digital experiences that will meet customers expectations in terms of content and performance. Tackling these 5 challenges is a good step towards delivering a top-notch digital experience. We are in the midst of a great evolution when it comes to website design. Formerly text-heavy sites now rely on eye-catching images and video to draw in visitors, improve engagement rates and drive readership. These results are proven. Articles with relevant images get 94 percent more total views, according to digital marketing expert Jeff Bullas. And images are vital to websites influencing page views and user engagement for news articles, press material, local search, eCommer... (more)

Solving Big Data Issues with Cloud Storage

Poised to bring billions of dollars in value to industries such as health care, big data is a trend that's here to stay. Big data straddles the IT and marketing sectors: Not only is it a technological problem — where to put all of this data? — it is poised to deliver real, actionable boardroom insights. While the big data trend has skyrocketed, many do not fully comprehend how to manage data. Despite this uncertainty, there is a growing consensus that big data is value. Organizations are beginning the infrastructure investment in systems that enable the large-scale storage and analysis of data. The Proliferation of Big Data Through the Enterprise Data sets too large to be effectively and fully captured, managed, stored and analyzed using traditional infrastructures are referred to as big data. Existing data storage systems are not equipped to analyze big data and ar... (more)

Web 2.0 - Web 3.0 - The "Social Web"

Jeremiah Owyang, of the popular Web Strategy by Jeremiah blog (and now an analyst at Forrester), wrote a post several months ago entitled The Irrelevant Corporate Website. And in typical Owyang style, it is thought-provoking and has been translated into several languages, including Greek, Swedish, and German. As one of the owners of a digital marketing and communications company, I'd like to extend Owyang’s argument that the corporate Website is irrelevant, and present a framework that just might make it more relevant than ever. Let's consider the pages of a traditional corporate Website. They include an “about me” page, a contact page, a careers section, and probably a page with news and press releases. The words look good on paper, and, more than likely, a committee gave the final sign-off on the site's content. Visitors frequented these pages... (more)

[video] @Adobe's #DigitalTransformation | @CloudExpo @24Notion #IoT

View General Session ▸ Here Download Slide Deck ▸ Here View General Session ▸ Here Download Slide Deck ▸ Here The Next Generation Customer Engagement: Mobile Transformation Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. View General Session ▸ Here Download Slide Deck ▸ Here In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy - Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise. View General Session ▸ Here Download Slide Deck ▸ Here Speaker Bio Roger Woods is Director, Mobile Product & Strategy - Adobe Marketing Cloud. He owns the Adobe Marketing Cloud m... (more)

Google Pays Exorbitant $3.1 Billion For a $100 - $150 Million DoubleClick

On Thursday, April 12, 2007, SYS-CON's SEO/SEM Journal News Desk reported a story entitled "Is Google Buying DoubeClick?" Today, on Saturday, April 14, 2007, Google's DoubleClick acquisition news crossed the wires. We reported in our original story: "Google, which is reportedly building its own DoubleClick-like ad-serving mechanism, is now supposed to be trying to buy DoubleClick since Microsoft was reported to be in talks with the online media buyer. The competition is supposed to make any deal more expensive. Last week they were already talking about the price for the $100 million-$150 million business being an exorbitant $2 billion. The Wall Street Journal, which originally broke the story, says Yahoo and AOL, one of DoubleClick's biggest accounts, have also kicked the tires. DoubleClick's alternative to a sale is to IPO." Today's announcement said "Google Inc. ... (more)

Six Stepping Stones to Digital Maturity

This post is sponsored by The Business Value Exchange and HP Enterprise Services We talk a lot about digital transformation, the drive to bring legacy systems into new and more contemporary usage channels and the need to push mobile, cloud, social and more to the fore today. Industry buzz-phrases and marketing-speak are easy to paste around in this area and too much has already been written that simply seeks to: Restate the obvious Pay lip service to some pre-loaded consultancy service that lays in wait Coin some newly spun term to try and gain ownership of this space Okay we will stop the naysaying there; suffice it to say that there is too much padding around this topic and a dearth of direct discussion. What firms need to see is action. If we look at what Capgemini has done by pulling all its most vital digital assets and technology competences under the umbrella ... (more)

The Emergence of Business Agility By @TheEbizWizard | @DevOpsSummit #DevOps

Conway's Law and the Emergence of Business Agility In my last Cortex newsletter, I discussed the history of Conway’s Law, and took a close look at how this erstwhile law can help us understand the reorganizations and deeper cultural shifts behind devops and digital transformation. The law – “any organization that designs a system will inevitably produce a design whose structure is a copy of the organization’s communication structure” – is more of an observation of correlations between system designs and communication structures, rather than anything resembling a law. Nevertheless, in the 47 years since computer scientist Melvin Conway inadvertently entered the techie lexicon, there have been various attempts at deriving causal principles from the law. And while causal relationships between our organizations and the software systems they create have plenty of exampl... (more)