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Top Five Content Management Challenges You Need to Solve Now This is a guest post from Cloudinary, a cloud-based image and video management solution. We are always looking for ways to help companies deliver digital experiences that will meet customers expectations in terms of content and performance. Tackling these 5 challenges is a good step towards delivering a top-notch digital experience. We are in the midst of a great evolution when it comes to website design. Formerly text-heavy sites now rely on eye-catching images and video to draw in visitors, improve engagement rates and drive readership. These results are proven. Articles with relevant images get 94 percent more total views, according to digital marketing expert Jeff Bullas. And images are vital to websites influencing page views and user engagement for news articles, press material, local search, eCommer... (more)

[video] Personalization in the Age of IoT | @ThingsExpo @Adobe #IoT #M2M #DigitalMarketing

View General Session ▸ Here Download Slide Deck ▸ Here View General Session ▸ Here Download Slide Deck ▸ Here Personalization in the Age of IoT More and more brands have jumped on the IoT bandwagon. We have an excess of wearables - activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what "IoT" means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. View General Session ▸ Here Download Slide Deck ▸ Here We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart's sake," and many brands remain in that corner. But many brands are also gradually opting for more strategic approaches. They're taking a breath and stepping back to examine bot... (more)

2017 @CloudExpo Tracks | #BigData #IoT #FinTech #DigitalTransformation

The World's Largest "Cloud Digital Transformation" Event @CloudExpo / @ThingsExpo 2017 New York  (June 6-8, 2017, Javits Center, Manhattan) @CloudExpo / @ThingsExpo 2017 Silicon Valley (Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA) Full Conference Registration Gold Pass and Exhibit Hall ▸ Here Register For @CloudExpo ▸ Here via EventBrite Register For @ThingsExpo ▸ Here via EventBrite Register For @DevOpsSummit ▸ Here via EventBrite Sponsorship Opportunities Sponsors of Cloud Expo / @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through: Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers Showcase exhibition during our new extended dedicated expo hours Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minut... (more)

[video] @Adobe's #DigitalTransformation | @CloudExpo @24Notion #IoT

View General Session ▸ Here Download Slide Deck ▸ Here View General Session ▸ Here Download Slide Deck ▸ Here The Next Generation Customer Engagement: Mobile Transformation Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. View General Session ▸ Here Download Slide Deck ▸ Here In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy - Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise. View General Session ▸ Here Download Slide Deck ▸ Here Speaker Bio Roger Woods is Director, Mobile Product & Strategy - Adobe Marketing Cloud. He owns the Adobe Marketing Cloud m... (more)

24Notion @CloudExpo “Bronze Sponsor” | @24Notion #IoT #DigitalMarketing

SYS-CON Events announced today that 24Notion has been named "Bronze Sponsor" of SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List. For more information, visit http://24notion.tv/. #24Notion #24NotionTheCatalyst @24Notion @ThingsExpo - The World's Largest 'Internet of Things' Event, June 7-9 2016 at New York City's Javits Center! Secrets of Sponsors and Exhibito... (more)

Adobe @CloudExpo Bronze Sponsor | #AdobeB2B #IoT #M2M #DigitalMarketing

SYS-CON Events announced today that Adobe has been named "Bronze Sponsor" of SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California. Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not only to make great content, but to manage, measure and monetize it for maximum impact. For more information, visit www.adobe.com. #AdobeB2B @ThingsExpo - The World... (more)

Technology’s Role in Digital Transformation | @ThingsExpo #IoT #M2M #DigitalTransformation

For enterprises disrupting the marketplace, technology is the key enabler that is helping them create new business models and processes. Open source software has played an enabler role in developing these new scalable and high-performing systems. From the digital transformation perspective, following four levers play an important role. Connected – with the advent of IoT everything is getting connected. All this data is being transmitted over mobile and fixed bandwidth networks where the enterprises are making sense out of it leading to real-time decision making. New service models are being created around data. E.g. Rolls Royce aircraft engines capture data around the engine performance which can be given as subscription to airlines for predictive maintenance. This data can also be used to develop models for better engines. Data – All the data from Things, device l... (more)

Big Data Business Model Maturity Index and IoT | @ThingsExpo #BigData #IoT #M2M #API #Wearables

Big Data Business Model Maturity Index and the Internet of Things (IoT) Antonio Figueiredo (@afigueiredo) recently challenged me on twitter with an interesting question: How would the Big Data Business Model Maturity Index (BDBMMI) change to support the Internet of Things (IoT)? My hope is that the BDBMMI would not need to change to support IoT. It is my hope that the BDBMMI could be used to guide any industry that is going through a data and analytics-driven transformation, such as what is happening to many industries due to IoT. Let’s see how one could use the BDBMMI to help organizations to exploit the IoT. But before we start that exercise, let’s start with some key definitions: The Big Data Business Model Maturity Index (BDBMMI) is a framework to measure how effective an organization is at leveraging data and analytics to power the business (see Figure 1). We ... (more)

Web 2.0 - Web 3.0 - The "Social Web"

Jeremiah Owyang, of the popular Web Strategy by Jeremiah blog (and now an analyst at Forrester), wrote a post several months ago entitled The Irrelevant Corporate Website. And in typical Owyang style, it is thought-provoking and has been translated into several languages, including Greek, Swedish, and German. As one of the owners of a digital marketing and communications company, I'd like to extend Owyang’s argument that the corporate Website is irrelevant, and present a framework that just might make it more relevant than ever. Let's consider the pages of a traditional corporate Website. They include an “about me” page, a contact page, a careers section, and probably a page with news and press releases. The words look good on paper, and, more than likely, a committee gave the final sign-off on the site's content. Visitors frequented these pages... (more)

Adobe Digital Marketing Suite Tackles Big Data with Predictive Marketing

Adobe Systems Incorporated has announced new predictive marketing capabilities within the Adobe Digital Marketing Suite, reducing the complexity of uncovering hidden behavioral patterns in big data. These advancements will help marketers more quickly sort through an increasing amount of data to find the most impactful insights as well as leverage vast amounts of historical data to predict future results. Adobe is putting predictive analytics and more intelligent, forward-looking decision-making into the hands of digital marketers. “In the early days of digital marketing, analytics emerged to tell us what happened and, as analytics got better, why it happened. Then solutions emerged to make it easier to act on data and optimize results,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “But the sheer amount of availabl... (more)

Mobility and #DigitalTransformation | @ThingsExpo #IoT #M2M #BigData

Economies are changing.  Industries are changing. Markets are changing. Consumers are changing and shopping differently. As competitive advantages evolve into market standards, areas of competition move. Today we see fields of competition move to data utilization and digital transformation initiatives. When considering how your company needs to digitally transform, there are three very important questions to ask: How am I defining digital transformation? What is motivating me to digitally transform? Why should I digitally transform now? As a definition for digital transformation I use - rethinking, redesigning and restructuring technology and business models to more quickly and effectively respond to and engage employees, partners and customers in digital environments. To answer the questions about motivation, I propose there are eight key forces at work today that ... (more)