Big Data Business Model Maturity Index and the Internet of Things (IoT)
Antonio Figueiredo (@afigueiredo) recently challenged me on twitter with an
interesting question: How would the Big Data Business Model Maturity Index
(BDBMMI) change to support the Internet of Things (IoT)? My hope is that the
BDBMMI would not need to change to support IoT. It is my hope that the BDBMMI
could be used to guide any industry that is going through a data and
analytics-driven transformation, such as what is happening to many industries
due to IoT.
Let’s see how one could use the BDBMMI to help organizations to exploit the
IoT. But before we start that exercise, let’s start with some key
The Big Data Business Model Maturity Index (BDBMMI) is a framework to measure
how effective an organization is at leveraging data and analytics to power
the business (see Figure 1). We ... (more)
Adobe Systems Incorporated today announced the availability of the Adobe®
Creative Suite® 5 product family, the highly-anticipated release of the
industry-leading design and development software for virtually every creative
workflow. With more than 250 new product features, the Creative Suite 5
product line brings exciting full-version upgrades of flagship creative tools
and workflow enhancements to designers and developers — enabling the
creation, delivery and optimization of content across media for greater
impact and results.
The Adobe CS5 product family is powering the creat... (more)
Performance is your website’s first impression to visitors. Almost 50% of
users expect a web page to load within two seconds. The move from a shared
server to a dedicated server can alleviate many of a website’s performance
issues and improve overall revenue and user experience.
Shared hosting, by contrast, has hundreds of other websites on the same
server. All bandwidth, server memory, hard drive space and CPU cycles are
shared with other website owners. Database servers are also shared with these
hundreds of other site owners. The result can be a bottleneck at the
Jeremiah Owyang, of the popular Web Strategy by Jeremiah blog (and now an
analyst at Forrester), wrote a post several months ago entitled The
Irrelevant Corporate Website. And in typical Owyang style, it is
thought-provoking and has been translated into several languages, including
Greek, Swedish, and German. As one of the owners of a digital marketing and
communications company, I'd like to extend Owyang’s argument that the
corporate Website is irrelevant, and present a framework that just might make
it more relevant than ever.
Let's consider the pages of a traditional ... (more)
Sitecore announced on Tuesday an online marketplace of on-demand
applications, services, and integration solutions developed for Sitecore's
Customer Engagement Platform. The Sitecore App Center adds value to Web
Content Management and digital marketing initiatives by delivering
pre-integrated applications and services through an easily accessible
interface. The ecosystem of pluggable cloud applications will include email
marketing, social media monitoring, Windows Azure hosting, Search Engine
Optimization (SEO), translation and Web compliance.
"With the Sitecore App Center, we a... (more)
Since the beginning of marketing time, the ultimate objective was always a
transaction. You give me a A, I’ll give you B. Transactions have become
even more important throughout the emergence of digital marketing. You can
track customers through the purchase funnel, explore why they didn’t
transact and create less friction to improve transaction effectiveness.
Why transformations are more important than transactions.
While driving by a lively Apple Store, I heard the news that Best Buy will
close 50 stores. Best Buy was a pure transactional company. The sales
associates weren’t v... (more)