Leveraging Digital Marketing for the 21st Century Enterprise

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For enterprises disrupting the marketplace, technology is the key enabler that is helping them create new business models and processes. Open source software has played an enabler role in developing these new scalable and high-performing systems. From the digital transformation perspective, following four levers play an important role. Connected – with the advent of IoT everything is getting connected. All this data is being transmitted over mobile and fixed bandwidth networks where the enterprises are making sense out of it leading to real-time decision making. New service models are being created around data. E.g. Rolls Royce aircraft engines capture data around the engine performance which can be given as subscription to airlines for predictive maintenance. This data can also be used to develop models for better engines. Data – All the data from Things, device l... (more)

Big Data Business Model Maturity Index and IoT | @ThingsExpo #BigData #IoT #M2M #API #Wearables

Big Data Business Model Maturity Index and the Internet of Things (IoT) Antonio Figueiredo (@afigueiredo) recently challenged me on twitter with an interesting question: How would the Big Data Business Model Maturity Index (BDBMMI) change to support the Internet of Things (IoT)? My hope is that the BDBMMI would not need to change to support IoT. It is my hope that the BDBMMI could be used to guide any industry that is going through a data and analytics-driven transformation, such as what is happening to many industries due to IoT. Let’s see how one could use the BDBMMI to help or... (more)

Mobility and #DigitalTransformation | @ThingsExpo #IoT #M2M #BigData

Economies are changing.  Industries are changing. Markets are changing. Consumers are changing and shopping differently. As competitive advantages evolve into market standards, areas of competition move. Today we see fields of competition move to data utilization and digital transformation initiatives. When considering how your company needs to digitally transform, there are three very important questions to ask: How am I defining digital transformation? What is motivating me to digitally transform? Why should I digitally transform now? As a definition for digital transformation I... (more)

Merging the Physical with the Digital for Optimized Productivity

I write and speak a great deal about digital transformation, however I don't think I have yet clearly defined it and its relevance to businesses.  Let me step back and start by saying my working definition of digital transformation is the application of digital technologies in a manner that enables new types of innovation, businesses models, behaviors, products and services.  Often digital transformations disrupt the status quo, traditional business paradigms and accepted best practices as a result of the merging of the physical world with the digital.  The process of merging, ch... (more)

Digital Transformation: Leading a Learning Organization

Forward-thinking CEOs ensure that their organization has access to the latest digital business technologies. But in today’s global networked economy, that’s not enough. If you believe that digital transformation knowledge is power, then fully mastering the ability to apply your IT capabilities into actionable wisdom is infinitely more potent. The Harvard Business Review (HBR) market research team recently completed a global study of the path that several organizations have taken to develop and deliver the digital learning support resources that their key internal stakeholders bot... (more)

Adobe Ships Creative Suite 5

Adobe Systems Incorporated today announced the availability of the Adobe® Creative Suite® 5 product family, the highly-anticipated release of the industry-leading design and development software for virtually every creative workflow. With more than 250 new product features, the Creative Suite 5 product line brings exciting full-version upgrades of flagship creative tools and workflow enhancements to designers and developers — enabling the creation, delivery and optimization of content across media for greater impact and results. The Adobe CS5 product family is powering the creat... (more)