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DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement. World's Most Important Tech Event DXWorldEXPO® will be the world's most important tech event with 1,000 exhibitors in its first year and 2,000 exhibitors in its second year, as it guides Global 2000 companies through their Digital Transformation journey for the next two decades. The global event is set to launch September 17-20, 2018 in Istanbul. It will be sponsored by Fortune 50 companies, and more than 30 inte... (more)

[video] @KevLindsay Keynote | @ThingsExpo @AdobeTarget @24Notion #IoT

View General Session ▸ Here Download Slide Deck ▸ Here View General Session ▸ Here Download Slide Deck ▸ Here Personalization in the Age of IoT More and more brands have jumped on the IoT bandwagon. We have an excess of wearables - activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what "IoT" means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. View General Session ▸ Here Download Slide Deck ▸ Here We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart's sake," and many brands remain in that corner. But many brands are also gradually opting for more strategic approaches. They're taking a breath and stepping back to examine bo... (more)

[video] @KevLindsay Keynote | @ThingsExpo @AdobeTarget @24Notion #IoT

View General Session ▸ Here Download Slide Deck ▸ Here View General Session ▸ Here Download Slide Deck ▸ Here Personalization in the Age of IoT More and more brands have jumped on the IoT bandwagon. We have an excess of wearables - activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what "IoT" means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. View General Session ▸ Here Download Slide Deck ▸ Here We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart's sake," and many brands remain in that corner. But many brands are also gradually opting for more strategic approaches. They're taking a breath and stepping back to examine bo... (more)

BrightEdge Delivers Unrivaled Content Marketing Technology to Marketers Everywhere

SAN MATEO, CA -- (Marketwired) -- 08/21/14 -- BrightEdge, the essential content marketing platform, today unveiled BrightEdge Community Edition. For the first time, BrightEdge is opening its technology up to the entire digital marketing community at no cost and providing access to the company's most powerful technology. Community Edition includes access to Data Cube To-Go, a massive data repository of billions of pieces of content from across the web, and Content Optimizer To-Go, a proven recommendation engine for content optimization. Marketers can download the Community Edition at no cost as a plug-in for Google Chrome and gain immediate insight into the performance of digital content, competitor content, and receive performance-enhancing recommendations. "Insight from the Data Cube is proving really useful for us as we start to really understand who is appearing... (more)

Apple Joins the Battle for Social Domination

Social media is about people accessing information anywhere and anytime and it's a fast evolving market. Apple have now announced they are jumping on the social media wagon, no surprise when we measure the success it has had for those companies who are utilizing the benefits of a well formed social marketing campaign. The announcement at yesterdays Apple event saw the CEO Steve Jobs  unveil ‘Ping' a social media application which would allow users to follow their favourite artists and friends, something which Spotify have been offering since is revolutionary rise as a music provider and sites such as LastFM and Myspace already allow its users to access.  iTunes already has over 160 million users and as the new ping will be an add on it will already find itself playing with the big boys. The problem faced by many is how they make themselves noticed when marketing v... (more)

Adobe Digital Marketing Suite Tackles Big Data with Predictive Marketing

Adobe Systems Incorporated has announced new predictive marketing capabilities within the Adobe Digital Marketing Suite, reducing the complexity of uncovering hidden behavioral patterns in big data. These advancements will help marketers more quickly sort through an increasing amount of data to find the most impactful insights as well as leverage vast amounts of historical data to predict future results. Adobe is putting predictive analytics and more intelligent, forward-looking decision-making into the hands of digital marketers. “In the early days of digital marketing, analytics emerged to tell us what happened and, as analytics got better, why it happened. Then solutions emerged to make it easier to act on data and optimize results,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “But the sheer amount of availabl... (more)

E-Commerce with Hybris

People are accustomed to buying goods online. If a company sells products to individuals, we call it B2C for Business To Consumers. If a business sells to other businesses – it’s B2B. Having an online store allows to sell around the clock regardless of the consumer’s location (at least within the country) as long as he or she is connected to the Internet. People spend some substantial time online and sellers are trying to reach their clients via all possible channels and devices being that a regular HTML Web page, a social network, a mobile application on any device with embedded browser. Still, some people aren’t Internet savvy and business will continue using more traditional channels like printed mail order catalogs. This is what the multi-channel marketing is about. Ideally, a business should be able to combine marketing the products with selling them right ther... (more)

Putting Digital First

In my role at Limelight Networks as the Sr. Director of Marketing Strategy, I have been deeply involved recently in the company’s significant market pivot around digital presence management. As I participated in an internal assessment of our own digital presence (which I have been blogging about on the Limelight website) and had conversations with smart people, I came to realize what makes a successful digital presence. As companies foray into the digital ecosystem, reaching new customers around the globe and, in general, helping to unite the world in a digital economy, they adopt tools and services that they think represent a fundamental change to their business. Facebook pages. Twitter feeds. Blogs. Digital marketing. “We are changing the way we do business,” they say. “Through our online store and social media efforts we will transform our company into a digital ... (more)

BrightEdge Announces Record Growth

Revenues Increase 300 Percent Year over Year; 3200 Plus Global Brands Now Leverage BrightEdge's S3 Platform London, UK Sept 10, 2012 - BrightEdge, the global leader in enterprise SEO, today announced unmatched growth and business performance for the twelve months ending Q2 2012. BrightEdge revenues have increased 300 percent Year-over-Year (YoY), from end of Q2 2011 to end of Q2 2012. The company also announced that they now support more than 3,200 brands around the globe on the company's S3 platform making it the most utilized enterprise standard for search engine optimization technology. Leading brands rely on BrightEdge S3 for its patented SEO share-of-voice competitive tracking, support for Google Search+ Your World and unique social SEO capabilities for its customers. The company has funneled its growing revenue back into its business, growing to more than 110... (more)

Actian Launches Cloud Integration and Big Data Analytics Platforms to Power the Action-Driven Enterprise in the Age of Data

Actian DataCloud and ParAccel Big Data Analytics Platforms Challenge the Behemoths of Data Management with End-to-End Next-Generation Innovation Redwood City, Calif - July 11, 2013 - Today Actian Corporation ("Actian"), next generation leader in big data analytics, announces its plans to leverage the assets from its recent acquisitions of ParAccel, Pervasive Software and Versant Corporation by offering two new platforms, the Actian DataCloud and ParAccel Big Data Analytics Platforms, to tackle the challenges of the Age of Data. "The unprecedented explosion in data complexity and volumes, along with fast-growing demand for sophisticated analytics, present both opportunities and threats for today's business leaders," said Ray Wang, chief executive officer and principal analyst at Constellation Research. "As social, mobile and cloud converge in the enterprise, organisa... (more)

Digital Marketing Event Organiser ad:tech Moves to The iomart Cloud

 iomart Provides Secure and Scalable UK cloud hosting ad:tech, the organiser of the world’s largest digital marketing conferences, has chosen CloudSure from iomart Hosting, a leading UK provider of bespoke cloud and managed hosting, to ensure a scalable and highly available web presence ahead of its annual London event. Every year ad:tech stages ten global [...] ... (more)