Leveraging Digital Marketing for the 21st Century Enterprise

Digital Marketing

Subscribe to Digital Marketing: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Digital Marketing: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

Download Slide Deck ▸ Here Download Slide Deck ▸ Here Personalization in the Age of IoT More and more brands have jumped on the IoT bandwagon. We have an excess of wearables - activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what "IoT" means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. Download Slide Deck ▸ Here We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart's sake," and many brands remain in that corner. But many brands are also gradually opting for more strategic approaches. They're taking a breath and stepping back to examine both existing and potential IoT experiences, asking themselves whether their product... (more)

2017 @CloudExpo Tracks | #BigData #IoT #FinTech #DigitalTransformation

The World's Largest "Cloud Digital Transformation" Event @CloudExpo / @ThingsExpo 2017 New York  (June 6-8, 2017, Javits Center, Manhattan) @CloudExpo / @ThingsExpo 2017 Silicon Valley (Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA) Full Conference Registration Gold Pass and Exhibit Hall ▸ Here Register For @CloudExpo ▸ Here via EventBrite Register For @ThingsExpo ▸ Here via EventBrite Register For @DevOpsSummit ▸ Here via EventBrite Sponsorship Opportunities Sponsors of Cloud Expo / @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through: Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers Showcase exhibition during our new extended dedicated expo hours Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minut... (more)

5 Tips for Retooling Your APM for Digital Banking and Insurance

Today’s finance customers are not comparing their experience between banks or insurance companies; instead, they’re measuring customer experience to Amazon, Southwest Airlines, Apple, and Disney, as well as fintech and insurtech companies. Because of this change in consumer behavior, financial services companies must find a way to move at Silicon Valley speeds while maintaining the financial services perfection that is demanded by customers, regulators, and shareholders. Consider this: The rapid adoption of digital banking will continue to empower customers (78% of bank customers would bank with a tech firm; 38% would like their bank to help with major purchases like sending relevant information in real time; 87% will use their branches in the future – and want human interaction, Accenture Research) A ‘push’ towards digital interaction will continue (71% of insura... (more)

[video] @KevLindsay Keynote | @ThingsExpo @AdobeTarget @24Notion #IoT

View General Session ▸ Here Download Slide Deck ▸ Here View General Session ▸ Here Download Slide Deck ▸ Here Personalization in the Age of IoT More and more brands have jumped on the IoT bandwagon. We have an excess of wearables - activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what "IoT" means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. View General Session ▸ Here Download Slide Deck ▸ Here We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart's sake," and many brands remain in that corner. But many brands are also gradually opting for more strategic approaches. They're taking a breath and stepping back to examine bo... (more)

Solving Big Data Issues with Cloud Storage

Poised to bring billions of dollars in value to industries such as health care, big data is a trend that's here to stay. Big data straddles the IT and marketing sectors: Not only is it a technological problem — where to put all of this data? — it is poised to deliver real, actionable boardroom insights. While the big data trend has skyrocketed, many do not fully comprehend how to manage data. Despite this uncertainty, there is a growing consensus that big data is value. Organizations are beginning the infrastructure investment in systems that enable the large-scale storage and analysis of data. The Proliferation of Big Data Through the Enterprise Data sets too large to be effectively and fully captured, managed, stored and analyzed using traditional infrastructures are referred to as big data. Existing data storage systems are not equipped to analyze big data and ar... (more)

Adobe @CloudExpo Bronze Sponsor | #AdobeB2B #IoT #M2M #DigitalMarketing

SYS-CON Events announced today that Adobe has been named "Bronze Sponsor" of SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California. Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not only to make great content, but to manage, measure and monetize it for maximum impact. For more information, visit www.adobe.com. #AdobeB2B @ThingsExpo - The World... (more)

[video] @Adobe Keynote | @CloudExpo @24Notion #IoT #AI #DigitalMarketing

  View General Session ▸ Here Download Slide Deck ▸ Here View General Session ▸ Here Download Slide Deck ▸ Here The Next Generation Customer Engagement: Mobile Transformation Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. View General Session ▸ Here Download Slide Deck ▸ Here In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy - Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise. View General Session ▸ Here Download Slide Deck ▸ Here Speaker Bio Roger Woods is Director, Mobile Product & Strategy - Adobe Marketing Cloud. He owns the Adobe Marketing Clo... (more)

Adobe Digital Marketing Suite Tackles Big Data with Predictive Marketing

Adobe Systems Incorporated has announced new predictive marketing capabilities within the Adobe Digital Marketing Suite, reducing the complexity of uncovering hidden behavioral patterns in big data. These advancements will help marketers more quickly sort through an increasing amount of data to find the most impactful insights as well as leverage vast amounts of historical data to predict future results. Adobe is putting predictive analytics and more intelligent, forward-looking decision-making into the hands of digital marketers. “In the early days of digital marketing, analytics emerged to tell us what happened and, as analytics got better, why it happened. Then solutions emerged to make it easier to act on data and optimize results,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “But the sheer amount of availabl... (more)

The Maker Movement & the Democratization of Enterprise Manufacturing

Several years ago, any amateur inventor or designer with a plan to create an injection-molded part or product had to have a budget big enough to equal their ambition. Those same people today are now finding that what was previously out of reach due to the cost is now something that’s both achievable and greatly less expensive. The 3D modeling manufacturing process is what has brought about these changes in the manufacturing world and is having a growing impact among established companies and entrepreneurs. The possibilities are enormous and fashion designers, engineers and musicians are pushing the boundaries of manufacturing projects. The tasks and abilities possible today are beyond what was available less than a decade ago and it’s created a do-it-yourself subculture known as the maker movement, which consists of jewelry makers, crafters, sculptors, teachers and e... (more)

Bring the Omnichannel Purchase to the Digital Customer By @TheEbizWizard | @DevOpsSummit #DevOps

Notwithstanding my exhortations against digital marketing creepiness, B2C digital marketers love to circumlocute around the notion of the purchase. “It’s all about the customer journey!” they exhort. Focusing on the purchase transaction, it seems, is too mercenary for today’s enlightened digital professional. And yet, you can’t have a customer journey without a customer. And what turns an ordinary human being into a customer? A purchase. The point to the customer journey is that the purchase isn’t the end of the relationship between customers and the companies serving them. After-purchase support is important to be sure. But the real value behind the customer journey? Follow-on purchases. Even with lifelong customer relationships, the purchase is where the rubber hits the road. Marketing, especially in the B2C space, has always been about driving toward the purchas... (more)

[video] @Adobe's #DigitalTransformation | @CloudExpo @24Notion #IoT

View General Session ▸ Here Download Slide Deck ▸ Here View General Session ▸ Here Download Slide Deck ▸ Here The Next Generation Customer Engagement: Mobile Transformation Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. View General Session ▸ Here Download Slide Deck ▸ Here In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy - Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise. View General Session ▸ Here Download Slide Deck ▸ Here Speaker Bio Roger Woods is Director, Mobile Product & Strategy - Adobe Marketing Cloud. He owns the Adobe Marketing Cloud m... (more)