Leveraging Digital Marketing for the 21st Century Enterprise

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Mercatus Technologies, digital engagement experts specializing in grocery retail, and Price Chopper announce that an innovative Price Chopper grocery shopping iPad® app is now available as a free download. The long-standing partnership between Price Chopper and Mercatus continues to revolutionize the grocery industry by leveraging digital technology to deliver exceptional customer shopping experiences. Price Chopper's new iPad app now available. (Photo: Business Wire) The Price Chopper iPad app, which is an extension of their successful iOS and Android apps, is another example of Price Chopper leveraging its investment in the Mercatus Integrated Commerce™ Platform. This single platform will be instrumental in unifying all of their digital marketing channels, delivers consistent branding across each channel, and streamlines operations. A customer-centric grocery retai... (more)

Phorum 2014 to Explore Customer Engagement as Top Enterprise Tech Trend

Phorum, a leading technology strategy conference hosted annually in Philadelphia, announced today that this year’s conference will examine the advantages of emerging digital customer engagement strategies and solutions. The headline speakers for Phorum 2014, also announced today, include: Aneesh Chopra, co-founder of EVP of Hunch Analytics and former U.S. Chief Technology Officer Maggie Fox, Senior Vice President of Digital Marketing at SAP; Dan Hilferty, President and CEO of Independence Blue Cross; and David Pogue, leading consumer technology writer and commentator. Fragmentation of media, globalization of audiences and the explosion of social and user-generated content are just a few things changing the way in which buyers find content, products and service providers. Resulting declines in customer loyalty and erosion of traditional buying behaviors have companies... (more)

November Brings Declining Gas Prices, Generous Deals on Small Cars and Small SUVs

CHICAGO, Nov. 24, 2014 /PRNewswire/ -- The government's Energy Information Administration predicts the price of gasoline will be less than $3 per gallon across most of the United States by the end of the year and throughout 2015. As a result, there's been a resurgence in consumer interest for large cars and large SUVs, as well as uncommonly generous manufacturer offers on small cars and small SUVs. "Small cars and small SUVs have experienced high demand for the last several years due to elevated gas prices and overall affordability, which made getting great deals on them rare," said Jesse Toprak, chief analyst for Cars.com, the leading car shopping site and a comprehensive automotive digital marketing resource. "Since gas prices have started to decline, consumers are now finally able to get significant discounts, as well as great financing and leasing deals, on mo... (more)

Monetate Predicts Mobile, Social Channels As Major Ecommerce Revenue Drivers in 2015

PHILADELPHIA, Jan. 12, 2015 /PRNewswire/ -- Monetate, the leading provider of multi-channel personalization to the world's best brands, and the company that influenced a third of total U.S. ecommerce sales during Cyber Week 2014, looks at five digital marketing trends that will impact retailers – and bottom lines – in 2015. Mobile Finally Takes Off Cyber Week 2014 – the holiday shopping season comprising Black Friday through Cyber Monday – saw mobile truly take off, with mobile purchases increasing 45 percent over 2013. But mobile's shining moments weren't confined to the holiday season. In Q2 of 2014, mobile traffic skyrocketed to 16 percent of all ecommerce traffic, according to Monetate's Ecommerce Quarterly report (EQ2 2014). These figures indicate that 2015 will be the year mobile emerges as a legitimate purchasing channel – creating real business results for ... (more)

FASTechnology Group Double Feature at 2015 Store Brands Innovation & Marketing Summit

GLEN CARBON, Ill., Feb. 24, 2015 /PRNewswire/ -- FASTechnology Group will be on hand with a double feature at the upcoming 2015 Store Brands Innovation & Marketing Summit in Chicago. The FASTech exhibit in booth 310 makes up the first part of the feature, which will showcase the latest advances in packaging solutions and how they're redefining innovation. The second part of the feature is an informational talk from FASTech CEO Joe Hattrup during the summit's two-part supersession. Logo - http://photos.prnewswire.com/prnh/20150223/177251 About the FASTech Exhibit Summit attendees can experience the power of FASTech's suite of solutions, consisting of game-changing applications developed to meet the consumers' growing digital needs. The FASTech personalized shopper dashboard provides tailored product information that can include: Ingredient details and warnings Manufa... (more)

Web 2.0 - Web 3.0 - The "Social Web"

Jeremiah Owyang, of the popular Web Strategy by Jeremiah blog (and now an analyst at Forrester), wrote a post several months ago entitled The Irrelevant Corporate Website. And in typical Owyang style, it is thought-provoking and has been translated into several languages, including Greek, Swedish, and German. As one of the owners of a digital marketing and communications company, I'd like to extend Owyang’s argument that the corporate Website is irrelevant, and present a framework that just might make it more relevant than ever. Let's consider the pages of a traditional corporate Website. They include an “about me” page, a contact page, a careers section, and probably a page with news and press releases. The words look good on paper, and, more than likely, a committee gave the final sign-off on the site's content. Visitors frequented these pages... (more)

E-Commerce with Hybris

People are accustomed to buying goods online. If a company sells products to individuals, we call it B2C for Business To Consumers. If a business sells to other businesses – it’s B2B. Having an online store allows to sell around the clock regardless of the consumer’s location (at least within the country) as long as he or she is connected to the Internet. People spend some substantial time online and sellers are trying to reach their clients via all possible channels and devices being that a regular HTML Web page, a social network, a mobile application on any device with embedded browser. Still, some people aren’t Internet savvy and business will continue using more traditional channels like printed mail order catalogs. This is what the multi-channel marketing is about. Ideally, a business should be able to combine marketing the products with selling them right ther... (more)

Google Pays Exorbitant $3.1 Billion For a $100 - $150 Million DoubleClick

On Thursday, April 12, 2007, SYS-CON's SEO/SEM Journal News Desk reported a story entitled "Is Google Buying DoubeClick?" Today, on Saturday, April 14, 2007, Google's DoubleClick acquisition news crossed the wires. We reported in our original story: "Google, which is reportedly building its own DoubleClick-like ad-serving mechanism, is now supposed to be trying to buy DoubleClick since Microsoft was reported to be in talks with the online media buyer. The competition is supposed to make any deal more expensive. Last week they were already talking about the price for the $100 million-$150 million business being an exorbitant $2 billion. The Wall Street Journal, which originally broke the story, says Yahoo and AOL, one of DoubleClick's biggest accounts, have also kicked the tires. DoubleClick's alternative to a sale is to IPO." Today's announcement said "Google Inc. ... (more)

2017 @CloudExpo Tracks | #BigData #IoT #FinTech #DigitalTransformation

The World's Largest "Cloud Digital Transformation" Event @CloudExpo / @ThingsExpo 2017 New York  (June 6-8, 2017, Javits Center, Manhattan) @CloudExpo / @ThingsExpo 2017 Silicon Valley (Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA) Full Conference Registration Gold Pass and Exhibit Hall ▸ Here Register For @CloudExpo ▸ Here via EventBrite Register For @ThingsExpo ▸ Here via EventBrite Register For @DevOpsSummit ▸ Here via EventBrite Sponsorship Opportunities Sponsors of Cloud Expo / @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through: Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers Showcase exhibition during our new extended dedicated expo hours Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minut... (more)

Cloud Business Solutions, Social Media, and Platform Systems of Engagement Market Shares, Strategies, and Forecasts, Worldwide, 2013 to 2019

NEW YORK, May 13, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Cloud Business Solutions, Social Media, and Platform Systems of Engagement Market Shares, Strategies, and Forecasts, Worldwide, 2013 to 2019 http://www.reportlinker.com/p01171942/Cloud-Business-Solutions-Social-Media-and-Platform-Systems-of-Engagement-Market-Shares-Strategies-and-Forecasts-Worldwide-2013-to-2019.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=IT_Hosting LEXINGTON, Massachusetts (May 1, 2013) – WinterGreen Research announces that it has published a new study Cloud Business Solutions, Social Media, and Platform Systems of Engagement: Market Shares, Strategy, and Forecasts, Worldwide, 2013 to 2018. The 2013 study has 673 pages, 165 tables and figures. Worldwide markets are poised to achieve continuing growth as the cloud com... (more)

Adobe Summit 2014 – The Digital Marketing Conference Registration Now Open

Adobe (Nasdaq:ADBE) today announced that registration is now open for Adobe Summit 2014 – The Digital Marketing Conference. The annual event, now in its twelfth year, will take place in Salt Lake City, Utah at the Salt Palace Convention Center from March 24-28, 2014. Summit 2014 will assemble thousands of marketers and advertisers to discover best practices around marketing analytics, media optimization, social marketing, audience targeting and more. Attendees will be able to take advantage of up to five days of keynotes, breakout sessions, panel discussions, workshops, and networking opportunities. Adobe President and CEO Shantanu Narayen discusses the changing role of the chief marketing officer during Adobe Summit 2013. (Photo: Business Wire) Summit 2014 – Staying on the Cutting Edge of Digital Marketing New to Summit 2014 is a third main conference day (March 27,... (more)