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The World's Largest "Cloud Digital Transformation" Event @CloudExpo / @ThingsExpo 2017 New York  (June 6-8, 2017, Javits Center, Manhattan) @CloudExpo / @ThingsExpo 2017 Silicon Valley (Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA) Full Conference Registration Gold Pass and Exhibit Hall ▸ Here Register For @CloudExpo ▸ Here via EventBrite Register For @ThingsExpo ▸ Here via EventBrite Register For @DevOpsSummit ▸ Here via EventBrite Sponsorship Opportunities Sponsors of Cloud Expo / @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through: Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers Showcase exhibition during our new extended dedicated expo hours Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minut... (more)

[video] @Adobe Keynote | @CloudExpo @24Notion #IoT #AI #DigitalMarketing

  View General Session ▸ Here Download Slide Deck ▸ Here View General Session ▸ Here Download Slide Deck ▸ Here The Next Generation Customer Engagement: Mobile Transformation Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. View General Session ▸ Here Download Slide Deck ▸ Here In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy - Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise. View General Session ▸ Here Download Slide Deck ▸ Here Speaker Bio Roger Woods is Director, Mobile Product & Strategy - Adobe Marketing Cloud. He owns the Adobe Marketing Clo... (more)

Top Five Content Management Challenges | @CloudExpo #Cloud #DevOps #DigitalTransformation

Top Five Content Management Challenges You Need to Solve Now This is a guest post from Cloudinary, a cloud-based image and video management solution. We are always looking for ways to help companies deliver digital experiences that will meet customers expectations in terms of content and performance. Tackling these 5 challenges is a good step towards delivering a top-notch digital experience. We are in the midst of a great evolution when it comes to website design. Formerly text-heavy sites now rely on eye-catching images and video to draw in visitors, improve engagement rates and drive readership. These results are proven. Articles with relevant images get 94 percent more total views, according to digital marketing expert Jeff Bullas. And images are vital to websites influencing page views and user engagement for news articles, press material, local search, eCommer... (more)

6 Marketing Challenges in a Changing Technology World

For shoppers who visited select stores in sunny California last year, they met Pepper. If you had met Pepper, you may have thought you had stepped onto the set of the latest Star Wars movie. Why? Pepper is a robot. She engages humans by responding to their questions, which at times seems conversational. Technology is changing exponentially in real time. It’s why marketing pros know they must stay ahead of the curve on technology, trends, and how it affects their brand or be left behind by competitors. Technology, including its applications in digital marketing and print, has taken a dominant seat at the brainstorming table. As marketing pros hammer out their brand’s strategies, there are six marketing challenges you and your team are facing in 2017 and beyond. Consider what changes your marketing mix requires to stay competitive. 1.  Mobile phones increased use The... (more)

[video] @KevLindsay Keynote | @ThingsExpo @AdobeTarget @24Notion #IoT

View General Session ▸ Here Download Slide Deck ▸ Here View General Session ▸ Here Download Slide Deck ▸ Here Personalization in the Age of IoT More and more brands have jumped on the IoT bandwagon. We have an excess of wearables - activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what "IoT" means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. View General Session ▸ Here Download Slide Deck ▸ Here We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart's sake," and many brands remain in that corner. But many brands are also gradually opting for more strategic approaches. They're taking a breath and stepping back to examine bo... (more)

What Makes an Ideal Cloud Application?

As a part of my job, I work with large enterprise customers trying to help them realize the potential of Cloud Computing. As much I believe in the benefits of Cloud, I also have a realistic discussion around the anti-patterns for Cloud and why certain applications may not be the great candidates to be moved to the Cloud. It makes it easy to have certain patterns in mind when discussing what kind of a line of business application can move to the Cloud for realizing the best return on investment. In this article, I want to discuss the possible scenarios for getting the maximum value out of Cloud. Periodic Processing – Every enterprise has at least one application that goes through the grind during a certain time of the month, quarter or year. A classic example of this pattern is employee performance review application. This app is not so much in use for most part of t... (more)

Mobile Commerce News Weekly – Week of February 2, 2014

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information. Also read Enterprise Mobility Asia News Weekly Also read Field Mobility News Weekly Also read M2M News Weekly Also read Mobile Cyber Security News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here! As retailers increasingly look to mobile as a way to generate revenue, fraud threats are impacting merchants to the tune of $283 for every $100 of actual fraud losses through the mobile channel, according to the LexisNexis® True Cos... (more)

Mobility and #DigitalTransformation | @ThingsExpo #IoT #M2M #BigData

Economies are changing.  Industries are changing. Markets are changing. Consumers are changing and shopping differently. As competitive advantages evolve into market standards, areas of competition move. Today we see fields of competition move to data utilization and digital transformation initiatives. When considering how your company needs to digitally transform, there are three very important questions to ask: How am I defining digital transformation? What is motivating me to digitally transform? Why should I digitally transform now? As a definition for digital transformation I use - rethinking, redesigning and restructuring technology and business models to more quickly and effectively respond to and engage employees, partners and customers in digital environments. To answer the questions about motivation, I propose there are eight key forces at work today that ... (more)

[video] @Adobe's #DigitalTransformation | @CloudExpo @24Notion #IoT

View General Session ▸ Here Download Slide Deck ▸ Here View General Session ▸ Here Download Slide Deck ▸ Here The Next Generation Customer Engagement: Mobile Transformation Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. View General Session ▸ Here Download Slide Deck ▸ Here In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy - Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise. View General Session ▸ Here Download Slide Deck ▸ Here Speaker Bio Roger Woods is Director, Mobile Product & Strategy - Adobe Marketing Cloud. He owns the Adobe Marketing Cloud m... (more)

E-Commerce with Hybris

People are accustomed to buying goods online. If a company sells products to individuals, we call it B2C for Business To Consumers. If a business sells to other businesses – it’s B2B. Having an online store allows to sell around the clock regardless of the consumer’s location (at least within the country) as long as he or she is connected to the Internet. People spend some substantial time online and sellers are trying to reach their clients via all possible channels and devices being that a regular HTML Web page, a social network, a mobile application on any device with embedded browser. Still, some people aren’t Internet savvy and business will continue using more traditional channels like printed mail order catalogs. This is what the multi-channel marketing is about. Ideally, a business should be able to combine marketing the products with selling them right ther... (more)

Greenlight Named 6th Largest Independent Full Service Digital Agency

LONDON, UNITED KINGDOM -- (Marketwired) -- 06/21/13 -- Leading independent digital marketing agency, Greenlight, has been ranked one of the UK's top digital agencies in a report published by Econsultancy, the digital marketing and best practice community and publisher. The "Top 100 Digital Agencies 2013" report ranks agencies according to fee income from UK digital activities and provides an independent and rigorously audited overview of the most significant agency players within the UK. Named the sixth largest independent full service digital marketing agency, Greenlight has achieved average year-on-year growth of over 20% realising an EBITDA of nearly GBP 2 million, the majority of which has been re-invested in research and development of existing and new products. Greenlight's services include Search Engine Optimisation (SEO), Paid Media, Display Advertising, Soci... (more)