Leveraging Digital Marketing for the 21st Century Enterprise

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Big Data Business Model Maturity Index and the Internet of Things (IoT) Antonio Figueiredo (@afigueiredo) recently challenged me on twitter with an interesting question: How would the Big Data Business Model Maturity Index (BDBMMI) change to support the Internet of Things (IoT)? My hope is that the BDBMMI would not need to change to support IoT. It is my hope that the BDBMMI could be used to guide any industry that is going through a data and analytics-driven transformation, such as what is happening to many industries due to IoT. Let’s see how one could use the BDBMMI to help organizations to exploit the IoT. But before we start that exercise, let’s start with some key definitions: The Big Data Business Model Maturity Index (BDBMMI) is a framework to measure how effective an organization is at leveraging data and analytics to power the business (see Figure 1). We ... (more)

Adobe Ships Creative Suite 5

Adobe Systems Incorporated today announced the availability of the Adobe® Creative Suite® 5 product family, the highly-anticipated release of the industry-leading design and development software for virtually every creative workflow. With more than 250 new product features, the Creative Suite 5 product line brings exciting full-version upgrades of flagship creative tools and workflow enhancements to designers and developers — enabling the creation, delivery and optimization of content across media for greater impact and results. The Adobe CS5 product family is powering the creat... (more)

Can a Dedicated Server Equate to an Immediate Performance Boost?

Performance is your website’s first impression to visitors. Almost 50% of users expect a web page to load within two seconds. The move from a shared server to a dedicated server can alleviate many of a website’s performance issues and improve overall revenue and user experience. Shared hosting, by contrast, has hundreds of other websites on the same server. All bandwidth, server memory, hard drive space and CPU cycles are shared with other website owners. Database servers are also shared with these hundreds of other site owners. The result can be a bottleneck at the server-level... (more)

Web 2.0 - Web 3.0 - The "Social Web"

Jeremiah Owyang, of the popular Web Strategy by Jeremiah blog (and now an analyst at Forrester), wrote a post several months ago entitled The Irrelevant Corporate Website. And in typical Owyang style, it is thought-provoking and has been translated into several languages, including Greek, Swedish, and German. As one of the owners of a digital marketing and communications company, I'd like to extend Owyang’s argument that the corporate Website is irrelevant, and present a framework that just might make it more relevant than ever. Let's consider the pages of a traditional ... (more)

Sitecore Launches Digital Marketplace of On-Demand Applications

Sitecore announced on Tuesday an online marketplace of on-demand applications, services, and integration solutions developed for Sitecore's Customer Engagement Platform. The Sitecore App Center adds value to Web Content Management and digital marketing initiatives by delivering pre-integrated applications and services through an easily accessible interface. The ecosystem of pluggable cloud applications will include email marketing, social media monitoring, Windows Azure hosting, Search Engine Optimization (SEO), translation and Web compliance. "With the Sitecore App Center, we a... (more)

The Transformation Economy

Since the beginning of marketing time, the ultimate objective was always a transaction. You give me a A, I’ll give you B. Transactions have become even more important throughout the emergence of digital marketing. You can track customers through the purchase funnel, explore why they didn’t transact and create less friction to improve transaction effectiveness. Why transformations are more important than transactions. While driving by a lively Apple Store, I heard the news that Best Buy will close 50 stores. Best Buy was a pure transactional company. The sales associates weren’t v... (more)