Leveraging Digital Marketing for the 21st Century Enterprise

Digital Marketing

Subscribe to Digital Marketing: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Digital Marketing: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

Top Five Content Management Challenges You Need to Solve Now This is a guest post from Cloudinary, a cloud-based image and video management solution. We are always looking for ways to help companies deliver digital experiences that will meet customers expectations in terms of content and performance. Tackling these 5 challenges is a good step towards delivering a top-notch digital experience. We are in the midst of a great evolution when it comes to website design. Formerly text-heavy sites now rely on eye-catching images and video to draw in visitors, improve engagement rates and drive readership. These results are proven. Articles with relevant images get 94 percent more total views, according to digital marketing expert Jeff Bullas. And images are vital to websites influencing page views and user engagement for news articles, press material, local search, eCommer... (more)

Adobe @CloudExpo Bronze Sponsor | #AdobeB2B #IoT #M2M #DigitalMarketing

SYS-CON Events announced today that Adobe has been named "Bronze Sponsor" of SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California. Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not only to make great content, but to manage, measure and monetize it for maximum impact. For more information, visit www.adobe.com. #AdobeB2B @ThingsExpo - The World... (more)

2017 @CloudExpo Tracks | #BigData #IoT #FinTech #DigitalTransformation

The World's Largest "Cloud Digital Transformation" Event @CloudExpo / @ThingsExpo 2017 New York  (June 6-8, 2017, Javits Center, Manhattan) @CloudExpo / @ThingsExpo 2017 Silicon Valley (Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA) Full Conference Registration Gold Pass and Exhibit Hall ▸ Here Register For @CloudExpo ▸ Here via EventBrite Register For @ThingsExpo ▸ Here via EventBrite Register For @DevOpsSummit ▸ Here via EventBrite Sponsorship Opportunities Sponsors of Cloud Expo / @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through: Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers Showcase exhibition during our new extended dedicated expo hours Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minut... (more)

24Notion @CloudExpo “Bronze Sponsor” | @24Notion #IoT #DigitalMarketing

SYS-CON Events announced today that 24Notion has been named "Bronze Sponsor" of SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List. For more information, visit http://24notion.tv/. #24Notion #24NotionTheCatalyst @24Notion @ThingsExpo - The World's Largest 'Internet of Things' Event, June 7-9 2016 at New York City's Javits Center! Secrets of Sponsors and Exhibito... (more)

[video] @Adobe's #DigitalTransformation | @CloudExpo @24Notion #IoT

View General Session ▸ Here Download Slide Deck ▸ Here View General Session ▸ Here Download Slide Deck ▸ Here The Next Generation Customer Engagement: Mobile Transformation Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. View General Session ▸ Here Download Slide Deck ▸ Here In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy - Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise. View General Session ▸ Here Download Slide Deck ▸ Here Speaker Bio Roger Woods is Director, Mobile Product & Strategy - Adobe Marketing Cloud. He owns the Adobe Marketing Cloud m... (more)

E-Commerce with Hybris

People are accustomed to buying goods online. If a company sells products to individuals, we call it B2C for Business To Consumers. If a business sells to other businesses – it’s B2B. Having an online store allows to sell around the clock regardless of the consumer’s location (at least within the country) as long as he or she is connected to the Internet. People spend some substantial time online and sellers are trying to reach their clients via all possible channels and devices being that a regular HTML Web page, a social network, a mobile application on any device with embedded browser. Still, some people aren’t Internet savvy and business will continue using more traditional channels like printed mail order catalogs. This is what the multi-channel marketing is about. Ideally, a business should be able to combine marketing the products with selling them right ther... (more)

Webtrends Proposes Measurement Standard for Digital Marketing

Webtrends, a global provider of world-class data collection and analysis, today made available a beta version of the first standardized model for determining how effectively organizations measure and utilize the data generated by their online marketing. The Digital Marketing Maturity Model (DM3) provides a framework and objective criteria for assessing the strategies, skills, tools and best practices that support the successful measurement of all digital marketing activities. Other industry models focus exclusively on web site measurement. “For online marketing to continue to grow and mature, there needs to be standardized, structured approaches for organizations to ensure they are getting the most bang for their digital marketing buck,” said Jascha Kaykas-Wolff, Webtrends vice president of marketing. “We hope this model leads to consensus about how to build and ma... (more)

Sitecore Launches Digital Marketplace of On-Demand Applications

Sitecore announced on Tuesday an online marketplace of on-demand applications, services, and integration solutions developed for Sitecore's Customer Engagement Platform. The Sitecore App Center adds value to Web Content Management and digital marketing initiatives by delivering pre-integrated applications and services through an easily accessible interface. The ecosystem of pluggable cloud applications will include email marketing, social media monitoring, Windows Azure hosting, Search Engine Optimization (SEO), translation and Web compliance. "With the Sitecore App Center, we are changing the perception of how applications are used -- by dramatically reducing the time and costs associated with building a customized campaign or program," said Darren Guarnaccia, senior vice president, product marketing, Sitecore. "In a real-time environment, organizations do not hav... (more)

Opscode's Commercial Customer Base Surges to Hundreds

Opscode, a provider of cloud infrastructure automation, on Monday announced that Ancestry.com, Decide.com, EDO Interactive, LAN Airlines, Marshall University and SolutionSet are among a rapidly growing base of companies using Opscode's Hosted Chef and Private Chef to enable rapid deployment of new infrastructure and applications, while significantly reducing IT costs and complexity. These customers, which range from Fortune 500 enterprises to small-to-medium sized businesses (SMB's) spanning a broad range of industries, are turning to Opscode to automate their IT infrastructure amidst rapid adoption of scale-out IT, including virtualization and cloud computing. "As we enter the era of cloud computing, it is critical that we solve for the skills and tools gap created by the rapid and unabated proliferation of IT complexity," said Mitch Hill, CEO, Opscode. "Opscode Ch... (more)

Enterprise Mobility Asia News Weekly – Week of September 16, 2012

Welcome to Enterprise Mobility Asia News Weekly, an online newsletter that consists of the most interesting news and articles related to enterprise mobility in Asia.  Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016. Also read Field Mobility News Weekly Also read M2M News Weekly Also read Mobile Commerce News Weekly Also read Mobile Marketing News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly With QR codes, NFC and smartphone technology, mobile marketing in Korea is rising rapidly.  Read Original Content In Australia 18 percent of IT leaders indicate a shortage of mobile technology skills when searching for employable talent and that shortage could worsen in the short term.  Read Original Content Asia-focused hotel technology provider MVI and IBM have collaborated to launch a mobile device management... (more)

SMAC News Weekly - Week of November 11, 2012

Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:wi... (more)